{"id":311888,"date":"2019-02-15T05:00:00","date_gmt":"2019-02-15T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/les-nouvelles-technologies-operationnelles-en-programmatique\/"},"modified":"2023-08-30T14:10:18","modified_gmt":"2023-08-30T14:10:18","slug":"les-nouvelles-technologies-operationnelles-en-programmatique","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/les-nouvelles-technologies-operationnelles-en-programmatique\/","title":{"rendered":"Les nouvelles technologies op\u00e9rationnelles programmatiques"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud<\/strong>, a particip\u00e9 \u00e0 l&#8217;\u00e9mission <strong>Programmatic Society<\/strong> sur le th\u00e8me &#8220;L&#8217;\u00e9mergence des nouvelles technologies op\u00e9rationnelles en programmatique&#8221;, avec <strong>Ali Kon\u00e9 du Groupe Marie-Claire, Julien Hirth de Scibids <\/strong>et <strong>Gary Abitan de Smile Wanted<\/strong>.<\/p>\n<p>D\u00e9couvrez dans cette vid\u00e9o le types de t\u00e2ches op\u00e9rationnelles que notre technologie facilite pour les acheteurs programmatiques et\u00a0les tendances identifi\u00e9es par Yann en termes de technologies Adops en 2019.<\/p>\n<p><iframe title=\"The emergence of new operational technologies in programmatic\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_XNFWKSus4k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud, a particip\u00e9 \u00e0 l&#8217;\u00e9mission Programmatic Society sur le th\u00e8me &#8220;L&#8217;\u00e9mergence des nouvelles technologies op\u00e9rationnelles en programmatique&#8221;, avec Ali Kon\u00e9 du Groupe Marie-Claire, Julien Hirth de Scibids et Gary Abitan de Smile&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,441,448],"tags":[],"class_list":["post-311888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-programmatique","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les nouvelles technologies op\u00e9rationnelles programmatiques - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/les-nouvelles-technologies-operationnelles-en-programmatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouvelles technologies op\u00e9rationnelles programmatiques\" \/>\n<meta property=\"og:description\" content=\"Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud, a particip\u00e9 \u00e0 l&#8217;\u00e9mission Programmatic Society sur le th\u00e8me &#8220;L&#8217;\u00e9mergence des nouvelles technologies op\u00e9rationnelles en programmatique&#8221;, avec Ali Kon\u00e9 du Groupe Marie-Claire, Julien Hirth de Scibids et Gary Abitan de Smile...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/les-nouvelles-technologies-operationnelles-en-programmatique\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-15T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:10:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Programmatic-Society.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1664\" \/>\n\t<meta property=\"og:image:height\" content=\"935\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/les-nouvelles-technologies-operationnelles-en-programmatique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/les-nouvelles-technologies-operationnelles-en-programmatique\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Les nouvelles technologies op\u00e9rationnelles programmatiques\",\"datePublished\":\"2019-02-15T05:00:00+00:00\",\"dateModified\":\"2023-08-30T14:10:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/les-nouvelles-technologies-operationnelles-en-programmatique\\\/\"},\"wordCount\":93,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/les-nouvelles-technologies-operationnelles-en-programmatique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Programmatic-Society.png\",\"articleSection\":[\"Brand Safety &amp; 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