
{"id":311888,"date":"2019-02-15T05:00:00","date_gmt":"2019-02-15T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/les-nouvelles-technologies-operationnelles-en-programmatique\/"},"modified":"2023-08-30T14:10:18","modified_gmt":"2023-08-30T14:10:18","slug":"les-nouvelles-technologies-operationnelles-en-programmatique","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/les-nouvelles-technologies-operationnelles-en-programmatique\/","title":{"rendered":"Les nouvelles technologies op\u00e9rationnelles programmatiques"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud<\/strong>, a particip\u00e9 \u00e0 l&#8217;\u00e9mission <strong>Programmatic Society<\/strong> sur le th\u00e8me &#8220;L&#8217;\u00e9mergence des nouvelles technologies op\u00e9rationnelles en programmatique&#8221;, avec <strong>Ali Kon\u00e9 du Groupe Marie-Claire, Julien Hirth de Scibids <\/strong>et <strong>Gary Abitan de Smile Wanted<\/strong>.<\/p>\n<p>D\u00e9couvrez dans cette vid\u00e9o le types de t\u00e2ches op\u00e9rationnelles que notre technologie facilite pour les acheteurs programmatiques et\u00a0les tendances identifi\u00e9es par Yann en termes de technologies Adops en 2019.<\/p>\n<p><iframe title=\"The emergence of new operational technologies in programmatic\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_XNFWKSus4k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud, a particip\u00e9 \u00e0 l&#8217;\u00e9mission Programmatic Society sur le th\u00e8me &#8220;L&#8217;\u00e9mergence des nouvelles technologies op\u00e9rationnelles en programmatique&#8221;, avec Ali Kon\u00e9 du Groupe Marie-Claire, Julien Hirth de Scibids et Gary Abitan de Smile&#8230;<\/p>\n","protected":false},"author":22,"featured_media":294472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,441,448],"tags":[],"class_list":["post-311888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-programmatique","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - 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