{"id":311890,"date":"2019-03-25T04:00:00","date_gmt":"2019-03-25T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/"},"modified":"2023-08-30T14:09:12","modified_gmt":"2023-08-30T14:09:12","slug":"psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/","title":{"rendered":"PSA, MediaCom, YouTube et IAS s\u2019engagent pour la brand safety"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">En compl\u00e9ment des m\u00e9dias traditionnels, PSA utilise YouTube pour toucher des audiences sous-consommatrices de TV Live dans un environnement digital visible et brand-safe. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec la solution Brand Safety IAS pour YouTube, 99,98% des impressions sont diffus\u00e9es dans un environnement non risqu\u00e9 pour PSA. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour en savoir plus, regardez la vid\u00e9o du Case Study ci-dessous et t\u00e9l\u00e9chargez le Case Study ci-contre.<\/span><\/p>\n<p><iframe title=\"PSA, MediaCom, IAS et YouTube s\u2019engagent pour la brand safety\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-KXwDtNz-7g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En compl\u00e9ment des m\u00e9dias traditionnels, PSA utilise YouTube pour toucher des audiences sous-consommatrices de TV Live dans un environnement digital visible et brand-safe. Avec la solution Brand Safety IAS pour YouTube, 99,98% des impressions sont diffus\u00e9es dans un environnement non&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443],"tags":[],"class_list":["post-311890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PSA, MediaCom, YouTube et IAS s\u2019engagent pour la brand safety - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PSA, MediaCom, YouTube et IAS s\u2019engagent pour la brand safety\" \/>\n<meta property=\"og:description\" content=\"En compl\u00e9ment des m\u00e9dias traditionnels, PSA utilise YouTube pour toucher des audiences sous-consommatrices de TV Live dans un environnement digital visible et brand-safe. Avec la solution Brand Safety IAS pour YouTube, 99,98% des impressions sont diffus\u00e9es dans un environnement non...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-25T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:09:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/video-video-peugeot-108-collection-2018-pub-tv-mika.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"PSA, MediaCom, YouTube et IAS s\u2019engagent pour la brand safety\",\"datePublished\":\"2019-03-25T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:09:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/\"},\"wordCount\":84,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/video-video-peugeot-108-collection-2018-pub-tv-mika.jpg\",\"articleSection\":[\"Analyses\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/psa-mediacom-ias-et-youtube-sengagent-pour-la-brand-safety\/\",\"name\":\"PSA, MediaCom, YouTube et IAS s\u2019engagent pour la brand safety - 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