{"id":311893,"date":"2019-06-14T04:00:00","date_gmt":"2019-06-14T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/facebook-quelles-valeurs-pour-quelles-impressions\/"},"modified":"2023-08-30T14:04:26","modified_gmt":"2023-08-30T14:04:26","slug":"facebook-quelles-valeurs-pour-quelles-impressions","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/facebook-quelles-valeurs-pour-quelles-impressions\/","title":{"rendered":"Facebook : Quelles valeurs pour quelles impressions ?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A l\u2019occasion de l\u2019IAS Summit nous avons eu le privil\u00e8ge d\u2019accueillir <strong>Mayssa Chehab, Head of Marketing Science France &amp; Iberia, FACEBOOK<\/strong> qui a pr\u00e9sent\u00e9 les initiatives mises en place par Facebook pour mesurer la visibilit\u00e9 et accepter l\u2019int\u00e9gration de mesureurs tiers.<\/p>\n<p>L\u2019objectif est de permettre au march\u00e9 de bien mesurer la visibilit\u00e9 de mani\u00e8re transparente sur les plateformes Instagram et Facebook, sachant que celles-ci induisent des comportements utilisateurs sp\u00e9cifiques avec une consommation essentiellement sur mobile.<\/p>\n<p><strong>Retrouvez ci-dessous l&#8217;int\u00e9gralit\u00e9 de son intervention \u00e0 notre Summit.<\/strong><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/342069522\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion de l\u2019IAS Summit nous avons eu le privil\u00e8ge d\u2019accueillir Mayssa Chehab, Head of Marketing Science France,\u00a0FACEBOOK qui a pr\u00e9sent\u00e9 les initiatives mises en place par Facebook pour mesurer la visibilit\u00e9 et accepter l\u2019int\u00e9gration de mesureurs tiers.<\/p>\n","protected":false},"author":22,"featured_media":294746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,449,448],"tags":[],"class_list":["post-311893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-mobile-et-applications","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook : Quelles valeurs pour quelles impressions ? 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