{"id":311895,"date":"2019-06-12T04:00:00","date_gmt":"2019-06-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/adtech-talks-mesurer-la-performance\/"},"modified":"2023-08-30T14:06:39","modified_gmt":"2023-08-30T14:06:39","slug":"adtech-talks-mesurer-la-performance","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/adtech-talks-mesurer-la-performance\/","title":{"rendered":"Adtech talks : Mesurer la performance"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud<\/strong>, est intervenu \u00e0 la 3\u00e8me \u00e9dition d&#8217;<strong>Adtech Talks<\/strong>, pr\u00e9sent\u00e9e par <strong>S\u00e9bastien Couasnon, journaliste chez BFM Business<\/strong>.<\/p>\n<p>Dans cette \u00e9dition d\u00e9di\u00e9e \u00e0 la Mesure de la Performance, Yann a \u00e9chang\u00e9 avec <strong>S\u00e9bastien Noel<\/strong>, Directeur D\u00e9l\u00e9gu\u00e9, activit\u00e9s Programmatiques, Ad Tech et Mon\u00e9tisation chez <strong>M Publicit\u00e9<\/strong>, <strong>Damien Mora<\/strong>, Directeur des Op\u00e9rations chez <strong>Gamned!<\/strong> et <strong>Hammad Benjelloun<\/strong>, CEO d&#8217;<strong>Adlive<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"LA MESURE DE LA PERFORMANCE - Adtech Talks #3\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4_lUmzOg4vI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud, est intervenu \u00e0 la 3\u00e8me \u00e9dition d&#8217;Adtech Talks, pr\u00e9sent\u00e9e par S\u00e9bastien Couasnon, journaliste chez BFM Business. Dans cette \u00e9dition d\u00e9di\u00e9e \u00e0 la Mesure de la Performance, Yann a \u00e9chang\u00e9 avec S\u00e9bastien&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,441,448],"tags":[],"class_list":["post-311895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-programmatique","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adtech talks : Mesurer la performance - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/adtech-talks-mesurer-la-performance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adtech talks : Mesurer la performance\" \/>\n<meta property=\"og:description\" content=\"Yann Le Roux, notre Directeur g\u00e9n\u00e9ral Europe du Sud, est intervenu \u00e0 la 3\u00e8me \u00e9dition d&#8217;Adtech Talks, pr\u00e9sent\u00e9e par S\u00e9bastien Couasnon, journaliste chez BFM Business. Dans cette \u00e9dition d\u00e9di\u00e9e \u00e0 la Mesure de la Performance, Yann a \u00e9chang\u00e9 avec S\u00e9bastien...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/adtech-talks-mesurer-la-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-12T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:06:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/yann2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/adtech-talks-mesurer-la-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/adtech-talks-mesurer-la-performance\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Adtech talks : Mesurer la performance\",\"datePublished\":\"2019-06-12T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:06:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/adtech-talks-mesurer-la-performance\\\/\"},\"wordCount\":89,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/adtech-talks-mesurer-la-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/yann2.jpg\",\"articleSection\":[\"Brand Safety &amp; 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