{"id":311897,"date":"2019-06-21T04:00:00","date_gmt":"2019-06-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/qualite-media-enseignements-cles-en-video\/"},"modified":"2023-08-30T14:02:43","modified_gmt":"2023-08-30T14:02:43","slug":"qualite-media-enseignements-cles-en-video","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/qualite-media-enseignements-cles-en-video\/","title":{"rendered":"Qualit\u00e9 m\u00e9dia : Enseignements cl\u00e9s en vid\u00e9o"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Au cours de notre Summit IAS 2019, <strong>Marion Bailly, Account Executive<\/strong>, et <strong>Etienne Watrigant, Sales Manager Publishers<\/strong>, ont pr\u00e9sent\u00e9 en exclusivit\u00e9 le barom\u00e8tre IAS de la qualit\u00e9 m\u00e9dia au 2\u00e8me semestre 2018.<\/p>\n<p>Le premier enseignement des r\u00e9sultats de ce barom\u00e8tre est le d\u00e9fi de la visibilit\u00e9 des publicit\u00e9s sur mobile, en particulier pour le display in-app o\u00f9 moins d\u2019une impression sur deux est visible contre 2 sur 3 en desktop.<\/p>\n<p>Le desktop continue en effet d\u2019afficher de belles performances avec 64 % d\u2019impressions display visibles selon le standard MRC et l\u2019achat programmatique affiche des performances sensiblement sup\u00e9rieures \u00e0 l\u2019achat direct.<\/p>\n<p>La vid\u00e9o reste le format qui offre la meilleure visibilit\u00e9 avec une dur\u00e9e moyenne d\u2019exposition de 15 secondes.<\/p>\n<p>Enfin, si la Brand Safety est globalement mieux maitris\u00e9e, les risques sont changeants et les marques doivent adapter leur politique de Brand Safety en fonction de l\u2019actualit\u00e9 et concentrer leurs efforts sur les formats les plus expos\u00e9s.<\/p>\n<p><strong>Retrouvez ci-dessous leur intervention et analyse des r\u00e9sultats.<\/strong><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/343302450\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier enseignement des r\u00e9sultats de ce barom\u00e8tre est le d\u00e9fi de la visibilit\u00e9 des publicit\u00e9s sur mobile, en particulier pour le display in-app o\u00f9 moins d\u2019une impression sur deux est visible contre 2 sur 3 en desktop.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,440,445,449,441,437,448],"tags":[],"class_list":["post-311897","post","type-post","status-publish","format-standard","hentry","category-brand-safety-suitability-fr","category-environnements","category-fraude-publicitaire","category-mobile-et-applications","category-programmatique","category-themes-fr","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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