{"id":311898,"date":"2019-06-25T04:00:00","date_gmt":"2019-06-25T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/which-strategies-to-compete-with-the-platforms\/"},"modified":"2023-08-30T14:00:23","modified_gmt":"2023-08-30T14:00:23","slug":"which-strategies-to-compete-with-the-platforms","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/which-strategies-to-compete-with-the-platforms\/","title":{"rendered":"Which strategies to compete with the platforms?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">During our French IAS Summit, <strong>Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology\u00a0optimization, The Guardian<\/strong> and \u00a0<strong>Philipp Schmidt, Managing Director, Prisma Media<\/strong> questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience.<\/p>\n<p>They discussed the role that trust plays in news and publishing. In digital advertising campaigns Brand Safety is critical.<\/p>\n<p>According to Philipp Schmidt, Prisma Media\u00a0:\u00a0\u00ab\u00a0<em>Rather not communicate than communicate badly<\/em> \u00bb.<\/p>\n<p>Premium publishers have better time exposure, 2 to 3 times more, and offer a better user experience.<\/p>\n<p><strong>See below the whole session at our third French Summit.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/343723499\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology\u00a0optimization, The Guardian and \u00a0Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience. They discussed the role that trust plays in news and publishing. In digital advertising campaigns Brand Safety is critical.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,441,448],"tags":[],"class_list":["post-311898","post","type-post","status-publish","format-standard","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-programmatique","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Which strategies to compete with the platforms? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/which-strategies-to-compete-with-the-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which strategies to compete with the platforms?\" \/>\n<meta property=\"og:description\" content=\"During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology\u00a0optimization, The Guardian and \u00a0Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience. 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