{"id":311899,"date":"2019-06-24T04:00:00","date_gmt":"2019-06-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/la-qualite-media-vue-par-danone-et-fdj\/"},"modified":"2023-08-30T14:01:17","modified_gmt":"2023-08-30T14:01:17","slug":"la-qualite-media-vue-par-danone-et-fdj","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/","title":{"rendered":"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Le digital repr\u00e9sente aujourd\u2019hui la moiti\u00e9 des investissements m\u00e9dia pour la premi\u00e8re fois dans l\u2019histoire de la publicit\u00e9, selon E-marketer.<\/p>\n<p>Invit\u00e9s \u00e0 notre 3\u00e8me Summit IAS, <strong>Barbara Marionneau, Responsable Media &amp; Partenariats, Fran\u00e7aise des Jeux<\/strong>\u00a0et <strong>S\u00e9bastien Meilhaud, Global Media and Digital Manager, Danone<\/strong> r\u00e9fl\u00e9chissent aux grands enjeux de la qualit\u00e9 m\u00e9dia.<\/p>\n<p>Pour Barbara Marionneau, il s\u2019agit de prot\u00e9ger la marque et mieux investir pour obtenir plus de performance.<\/p>\n<p>S\u00e9bastien Meilhaud rappelle que les enjeux sont aussi le respect de la r\u00e9glementation et l\u2019optimisation du budget m\u00e9dia avec un ciblage extr\u00eamement fin.<\/p>\n<p><strong>Retrouvez ci-dessous leur intervention \u00e0 notre Summit.<\/strong><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/343458822\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le digital repr\u00e9sente aujourd\u2019hui la moiti\u00e9 des investissements m\u00e9dia pour la premi\u00e8re fois dans l\u2019histoire de la publicit\u00e9, selon E-marketer. Invit\u00e9s \u00e0 notre 3\u00e8me Summit IAS, Barbara Marionneau, Responsable Media &#038; Partenariats, Fran\u00e7aise des Jeux\u00a0et S\u00e9bastien Meilhaud, Global Media and Digital Manager, Danone r\u00e9fl\u00e9chissent aux grands enjeux de la qualit\u00e9 m\u00e9dia. Pour Barbara Marionneau, il s\u2019agit de prot\u00e9ger la marque et mieux investir pour obtenir plus de performance. S\u00e9bastien Meilhaud rappelle que les enjeux sont aussi le respect de la r\u00e9glementation et l\u2019optimisation du budget m\u00e9dia avec un ciblage extr\u00eamement fin.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,445,437],"tags":[],"class_list":["post-311899","post","type-post","status-publish","format-standard","hentry","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-themes-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La qualit\u00e9 m\u00e9dia vue par Danone et FDJ - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ\" \/>\n<meta property=\"og:description\" content=\"Le digital repr\u00e9sente aujourd\u2019hui la moiti\u00e9 des investissements m\u00e9dia pour la premi\u00e8re fois dans l\u2019histoire de la publicit\u00e9, selon E-marketer. Invit\u00e9s \u00e0 notre 3\u00e8me Summit IAS, Barbara Marionneau, Responsable Media &amp; Partenariats, Fran\u00e7aise des Jeux\u00a0et S\u00e9bastien Meilhaud, Global Media and Digital Manager, Danone r\u00e9fl\u00e9chissent aux grands enjeux de la qualit\u00e9 m\u00e9dia. Pour Barbara Marionneau, il s\u2019agit de prot\u00e9ger la marque et mieux investir pour obtenir plus de performance. S\u00e9bastien Meilhaud rappelle que les enjeux sont aussi le respect de la r\u00e9glementation et l\u2019optimisation du budget m\u00e9dia avec un ciblage extr\u00eamement fin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-24T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T14:01:17+00:00\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/la-qualite-media-vue-par-danone-et-fdj\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/la-qualite-media-vue-par-danone-et-fdj\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ\",\"datePublished\":\"2019-06-24T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:01:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/la-qualite-media-vue-par-danone-et-fdj\\\/\"},\"wordCount\":124,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Fraude publicitaire\",\"Th\u00e8mes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/la-qualite-media-vue-par-danone-et-fdj\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/la-qualite-media-vue-par-danone-et-fdj\\\/\",\"name\":\"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2019-06-24T04:00:00+00:00\",\"dateModified\":\"2023-08-30T14:01:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/la-qualite-media-vue-par-danone-et-fdj\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/la-qualite-media-vue-par-danone-et-fdj\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/la-qualite-media-vue-par-danone-et-fdj\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/","og_locale":"fr_FR","og_type":"article","og_title":"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ","og_description":"Le digital repr\u00e9sente aujourd\u2019hui la moiti\u00e9 des investissements m\u00e9dia pour la premi\u00e8re fois dans l\u2019histoire de la publicit\u00e9, selon E-marketer. Invit\u00e9s \u00e0 notre 3\u00e8me Summit IAS, Barbara Marionneau, Responsable Media & Partenariats, Fran\u00e7aise des Jeux\u00a0et S\u00e9bastien Meilhaud, Global Media and Digital Manager, Danone r\u00e9fl\u00e9chissent aux grands enjeux de la qualit\u00e9 m\u00e9dia. Pour Barbara Marionneau, il s\u2019agit de prot\u00e9ger la marque et mieux investir pour obtenir plus de performance. S\u00e9bastien Meilhaud rappelle que les enjeux sont aussi le respect de la r\u00e9glementation et l\u2019optimisation du budget m\u00e9dia avec un ciblage extr\u00eamement fin.","og_url":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/","og_site_name":"Integral Ad Science","article_published_time":"2019-06-24T04:00:00+00:00","article_modified_time":"2023-08-30T14:01:17+00:00","author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ","datePublished":"2019-06-24T04:00:00+00:00","dateModified":"2023-08-30T14:01:17+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/"},"wordCount":124,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"articleSection":["Brand Safety &amp; Suitability","Fraude publicitaire","Th\u00e8mes"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/","url":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/","name":"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2019-06-24T04:00:00+00:00","dateModified":"2023-08-30T14:01:17+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/la-qualite-media-vue-par-danone-et-fdj\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"La qualit\u00e9 m\u00e9dia vue par Danone et FDJ"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/fr\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=311899"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311899\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=311899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=311899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=311899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}