{"id":311908,"date":"2020-01-09T05:00:00","date_gmt":"2020-01-09T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/comment-maximiser-vos-performances-sur-facebook\/"},"modified":"2023-08-30T13:56:31","modified_gmt":"2023-08-30T13:56:31","slug":"comment-maximiser-vos-performances-sur-facebook","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/","title":{"rendered":"Comment maximiser vos performances sur Facebook ?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">L&#8217;ann\u00e9e derni\u00e8re, les annonceurs europ\u00e9ens ont d\u00e9pens\u00e9 11,5 milliards d&#8217;euros en publicit\u00e9 sur les r\u00e9seaux sociaux, devenus incontournables pour toucher les consommateurs. Mais l\u2019enjeu reste de capter l\u2019attention du consommateur, qui consulte principalement les r\u00e9seaux sociaux sur son mobile et qui est sur-sollicit\u00e9.<\/p>\n<p>Dans ce webinaire, <strong>Alfonso Calatrava, Marketing Science Lead chez Facebook<\/strong>, et <strong>Paul Astbury, Business Development Director chez IAS<\/strong>, expliquent comment mettre en place une strat\u00e9gie bas\u00e9e sur la donn\u00e9e afin d\u2019augmenter les performances des campagnes et comment analyser les diff\u00e9rents indicateurs de performance tels que la visibilit\u00e9, la dur\u00e9e d\u2019exposition, la fraude ou la brand safety au-del\u00e0 des standards d\u00e9finis par l\u2019industrie.<\/p>\n<p>Au travers d\u2019exemples concrets, vous pourrez comprendre l\u2019incidence des leviers tels que\u00a0: la cr\u00e9ation, la fr\u00e9quence de publication, le ciblage ou la zone g\u00e9ographique sur la performance des campagnes. En effet, les <a href=\"https:\/\/integralads.com\/fr\/\">analyses IAS<\/a> montrent qu\u2019<strong>une marque dont la cr\u00e9ation a \u00e9t\u00e9 pens\u00e9e pour Facebook a une visibilit\u00e9 1,5 fois sup\u00e9rieure \u00e0 une campagne qui s\u2019appuie sur le spot TV<\/strong>. De m\u00eame, l\u2019approche Test &amp; Learn montre que le temps de compl\u00e9tion peut \u00eatre multipli\u00e9 par 4 en fonction de la cr\u00e9ation.<\/p>\n<p>Dans ce webinaire vous d\u00e9couvrirez\u00a0:<\/p>\n<ul>\n<li>Comment utiliser les donn\u00e9es d\u2019ad-v\u00e9rification pour mieux mesurer la performance sociale (cr\u00e9ation et placement des publicit\u00e9s, publicit\u00e9s bas\u00e9es sur les donn\u00e9e CRM de la marque pour une approche customer centric)<\/li>\n<li>En quoi le Test &amp; Learn peut augmenter l\u2019impact des campagnes et favoriser l\u2019engagement des publics cibl\u00e9s<\/li>\n<li>Quelles sont les best practices en termes de cr\u00e9ation et de ciblage pour am\u00e9liorer les r\u00e9sultats des campagnes, par exemple adapter les cr\u00e9ations publicitaires au format Facebook, d\u00e9cliner plusieurs cr\u00e9ations autour d\u2019un m\u00eame message pour mieux capter l\u2019attention et ne pas lasser les utilisateurs, favoriser les formats vid\u00e9o et mobile friendly, etc.<\/li>\n<\/ul>\n<h3>Cliquez ci-dessous pour regarder le webinaire.<\/h3>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les analyses IAS montrent qu\u2019une marque dont la cr\u00e9ation a \u00e9t\u00e9 pens\u00e9e pour Facebook a une visibilit\u00e9 1,5 fois sup\u00e9rieure \u00e0 une campagne qui s\u2019appuie sur le spot TV.<\/p>\n","protected":false},"author":1,"featured_media":296689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[449,448],"tags":[457],"class_list":["post-311908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-et-applications","category-visibilite","tag-performances-sur-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment maximiser vos performances sur Facebook ? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment maximiser vos performances sur Facebook ?\" \/>\n<meta property=\"og:description\" content=\"Les analyses IAS montrent qu\u2019une marque dont la cr\u00e9ation a \u00e9t\u00e9 pens\u00e9e pour Facebook a une visibilit\u00e9 1,5 fois sup\u00e9rieure \u00e0 une campagne qui s\u2019appuie sur le spot TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T13:56:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2019-11-20-at-15.42.38-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"727\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Comment maximiser vos performances sur Facebook ?\",\"datePublished\":\"2020-01-09T05:00:00+00:00\",\"dateModified\":\"2023-08-30T13:56:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/\"},\"wordCount\":353,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2019-11-20-at-15.42.38-1.png\",\"keywords\":[\"performances sur Facebook\"],\"articleSection\":[\"Mobile et applications\",\"Visibilit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/\",\"name\":\"Comment maximiser vos performances sur Facebook ? - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2019-11-20-at-15.42.38-1.png\",\"datePublished\":\"2020-01-09T05:00:00+00:00\",\"dateModified\":\"2023-08-30T13:56:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2019-11-20-at-15.42.38-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2019-11-20-at-15.42.38-1.png\",\"width\":727,\"height\":684},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/comment-maximiser-vos-performances-sur-facebook\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment maximiser vos performances sur Facebook ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment maximiser vos performances sur Facebook ? - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment maximiser vos performances sur Facebook ?","og_description":"Les analyses IAS montrent qu\u2019une marque dont la cr\u00e9ation a \u00e9t\u00e9 pens\u00e9e pour Facebook a une visibilit\u00e9 1,5 fois sup\u00e9rieure \u00e0 une campagne qui s\u2019appuie sur le spot TV.","og_url":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/","og_site_name":"Integral Ad Science","article_published_time":"2020-01-09T05:00:00+00:00","article_modified_time":"2023-08-30T13:56:31+00:00","og_image":[{"width":727,"height":684,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2019-11-20-at-15.42.38-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Comment maximiser vos performances sur Facebook ?","datePublished":"2020-01-09T05:00:00+00:00","dateModified":"2023-08-30T13:56:31+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/"},"wordCount":353,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2019-11-20-at-15.42.38-1.png","keywords":["performances sur Facebook"],"articleSection":["Mobile et applications","Visibilit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/","url":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/","name":"Comment maximiser vos performances sur Facebook ? - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2019-11-20-at-15.42.38-1.png","datePublished":"2020-01-09T05:00:00+00:00","dateModified":"2023-08-30T13:56:31+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2019-11-20-at-15.42.38-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2019-11-20-at-15.42.38-1.png","width":727,"height":684},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/comment-maximiser-vos-performances-sur-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment maximiser vos performances sur Facebook ?"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=311908"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/296689"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=311908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=311908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=311908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}