{"id":311911,"date":"2020-02-20T05:00:00","date_gmt":"2020-02-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/"},"modified":"2024-10-21T12:38:42","modified_gmt":"2024-10-21T12:38:42","slug":"livre-blanc-sur-la-fraude-publicitaire-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/","title":{"rendered":"Livre Blanc sur la Fraude Publicitaire"},"content":{"rendered":"
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A\u0300 mesure que la publicite\u0301 digitale s\u2019est de\u0301veloppe\u0301e pour devenir le 1er me\u0301dia en termes d\u2019investissements, les fraudeurs ont suivi la tendance et de\u0301veloppe\u0301 des techniques toujours plus sophistique\u0301es : robots, pixel stuffing, applications malveillantes, et bien d\u2019autres encore. Selon notre dernier barome\u0300tre du 1er semestre 2019<\/a>, 12% d\u2019impressions publicitaires dans le monde sont la cible de fraude lorsque les campagnes ne font pas l\u2019objet d\u2019un filtrage pre\u0301ventif gra\u0302ce a\u0300 une technologie anti-fraude. Et selon la WFA, plus de 50 milliards de dollars de budget des annonceurs seront de\u0301tourne\u0301s par la fraude publicitaire d\u2019ici 2025.<\/p>\n

Si la fraude est omnipre\u0301sente, ses formes complexes la rendent difficile a\u0300 comprendre. C\u2019est pourquoi nous e\u0301ditons ce nouveau livre blanc. Il permet de comprendre le fonctionnement de la fraude<\/a>, les grands types de fraude, ses variations selon les environnements\u00a0 – vid\u00e9os, mobile in-app – et ses nouvelles formes – en TV connect\u00e9e par exemple. Il explique \u00e9galement pourquoi et comment des \u00e9diteurs premium peuvent en \u00eatre la cible et apporte des solutions cl\u00e9s pour s’en prot\u00e9ger, que vous soyez annonceurs ou \u00e9diteurs de sites.<\/p>\n

Avec des investissements publicitaires digitaux qui devraient atteindre pre\u0300s de 500 milliards de dollars dans le monde d\u2019ici 2025, l\u2019industrie doit plus que jamais se concentrer sur la lutte contre la fraude publicitaire. Son enjeu est double : financier et e\u0301thique. Il s\u2019agit en effet pour les annonceurs d\u2019e\u0301viter de de\u0301penser un budget a\u0300 perte, au profit des fraudeurs, et de ne pas financer des activite\u0301s criminelles auxquelles ils pourraient e\u0302tre associe\u0301s de ce fait.<\/p>\n

T\u00e9l\u00e9chargez le livre blanc ci-dessous.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Selon notre dernier barome\u0300tre du 1er semestre 2019, 12% d\u2019impressions publicitaires dans le monde sont la cible de fraude.<\/p>\n","protected":false},"author":1,"featured_media":295156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[485,445,459],"tags":[460,461],"class_list":["post-311911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-fraude-publicitaire","category-livres-blancs","tag-fraude-publicitaire","tag-livre-blanc"],"acf":[],"yoast_head":"\nLivre Blanc sur la Fraude Publicitaire - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livre Blanc sur la Fraude Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Selon notre dernier barome\u0300tre du 1er semestre 2019, 12% d\u2019impressions publicitaires dans le monde sont la cible de fraude.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-20T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T12:38:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1089\" \/>\n\t<meta property=\"og:image:height\" content=\"1089\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Livre Blanc sur la Fraude Publicitaire\",\"datePublished\":\"2020-02-20T05:00:00+00:00\",\"dateModified\":\"2024-10-21T12:38:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/\"},\"wordCount\":295,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bot.jpg\",\"keywords\":[\"Fraude Publicitaire\",\"Livre Blanc\"],\"articleSection\":[\"Featured\",\"Fraude publicitaire\",\"Livres Blancs\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/\",\"name\":\"Livre Blanc sur la Fraude Publicitaire - 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