{"id":311912,"date":"2020-03-10T04:00:00","date_gmt":"2020-03-10T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/detection-dun-nouveau-robot-bot404\/"},"modified":"2024-11-13T10:53:23","modified_gmt":"2024-11-13T10:53:23","slug":"detection-dun-nouveau-robot-bot404","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/","title":{"rendered":"D\u00e9tection d&#8217;un nouveau robot : Bot404"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Le Threat Lab d&#8217;IAS a d\u00e9tect\u00e9 un nouveau syst\u00e8me de robots,\u00a0bot404, qui g\u00e9n\u00e8re de fausses donn\u00e9es de navigation et cr\u00e9e des URLs frauduleuses afin de d\u00e9tourner les d\u00e9penses m\u00e9dia des annonceurs.<strong>\u00a0Le\u00a0bot404\u00a0exploite des fichiers Ads.txt non v\u00e9rifi\u00e9s\u00a0et touche touche \u00e0 la fois des annonceurs et des \u00e9diteurs de sites.<\/strong><\/span><\/span><\/span><\/span><\/p>\n<p>IAS estime que le\u00a0bot404\u00a0a co\u00fbt\u00e9 \u00e0 l&#8217;industrie jusqu\u2019\u00e0 plus de 15 millions de dollars et a affect\u00e9 1,5 milliard de publicit\u00e9s vid\u00e9o. <strong>Cependant\u00a0les clients IAS ont \u00e9t\u00e9 prot\u00e9g\u00e9s contre ce\u00a0bot\u00a0<\/strong>qui continue d&#8217;agir, la trafic ayant \u00e9t\u00e9 flaggu\u00e9 comme invalide. De plus les annonceurs \u00e9quip\u00e9s de notre solution de filtrage des impressions frauduleuses (blocking) et les \u00e9diteurs \u00e9quip\u00e9s de Publisher Optimization n&#8217;ont pas \u00e9t\u00e9 impact\u00e9s par ce\u00a0bot.<\/p>\n<p>La mise en \u0153uvre d&#8217;Ads.txt par les \u00e9diteurs a permis de r\u00e9duire de fa\u00e7on consid\u00e9rable le nombre d\u2019acteurs malveillants capables d&#8217;abuser de l&#8217;\u00e9cosyst\u00e8me, mais les techniques de <a href=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/\">fraude<\/a> \u00e9voluent constamment et les fraudeurs capitalisent d\u00e9sormais sur des fichiers Ads.txt non v\u00e9rifi\u00e9s.\u00a0<strong>Il est donc essentiel de v\u00e9rifier et de mettre \u00e0 jour les fichiers Ads.txt en permanence.<\/strong><\/p>\n<h4><strong>Pour en savoir plus, consultez notre <a href=\"https:\/\/go.integralads.com\/fr-404bot-scheme.html\">page d\u00e9di\u00e9e<\/a> et t\u00e9l\u00e9chargez nos livres blancs et plaquette.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Le Threat Lab d&#8217;IAS a d\u00e9tect\u00e9 un nouveau syst\u00e8me de robots,\u00a0bot404, qui g\u00e9n\u00e8re de fausses donn\u00e9es de navigation et cr\u00e9e des URLs frauduleuses.<\/p>\n","protected":false},"author":1,"featured_media":293694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,463,445],"tags":[462,460],"class_list":["post-311912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-etudes","category-fraude-publicitaire","tag-404bot","tag-fraude-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9tection d&#039;un nouveau robot : Bot404 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9tection d&#039;un nouveau robot : Bot404\" \/>\n<meta property=\"og:description\" content=\"Le Threat Lab d&#039;IAS a d\u00e9tect\u00e9 un nouveau syst\u00e8me de robots,\u00a0bot404, qui g\u00e9n\u00e8re de fausses donn\u00e9es de navigation et cr\u00e9e des URLs frauduleuses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-10T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T10:53:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"855\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"D\u00e9tection d&#8217;un nouveau robot : Bot404\",\"datePublished\":\"2020-03-10T04:00:00+00:00\",\"dateModified\":\"2024-11-13T10:53:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png\",\"keywords\":[\"404bot\",\"Fraude Publicitaire\"],\"articleSection\":[\"Analyses\",\"\u00c9tudes\",\"Fraude publicitaire\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/\",\"name\":\"D\u00e9tection d'un nouveau robot : Bot404 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png\",\"datePublished\":\"2020-03-10T04:00:00+00:00\",\"dateModified\":\"2024-11-13T10:53:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png\",\"width\":855,\"height\":570},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"D\u00e9tection d&#8217;un nouveau robot : Bot404\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"D\u00e9tection d'un nouveau robot : Bot404 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/","og_locale":"fr_FR","og_type":"article","og_title":"D\u00e9tection d'un nouveau robot : Bot404","og_description":"Le Threat Lab d'IAS a d\u00e9tect\u00e9 un nouveau syst\u00e8me de robots,\u00a0bot404, qui g\u00e9n\u00e8re de fausses donn\u00e9es de navigation et cr\u00e9e des URLs frauduleuses.","og_url":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/","og_site_name":"Integral Ad Science","article_published_time":"2020-03-10T04:00:00+00:00","article_modified_time":"2024-11-13T10:53:23+00:00","og_image":[{"width":855,"height":570,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"D\u00e9tection d&#8217;un nouveau robot : Bot404","datePublished":"2020-03-10T04:00:00+00:00","dateModified":"2024-11-13T10:53:23+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/"},"wordCount":235,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png","keywords":["404bot","Fraude Publicitaire"],"articleSection":["Analyses","\u00c9tudes","Fraude publicitaire"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/","url":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/","name":"D\u00e9tection d'un nouveau robot : Bot404 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png","datePublished":"2020-03-10T04:00:00+00:00","dateModified":"2024-11-13T10:53:23+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bots-header-1.png","width":855,"height":570},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"D\u00e9tection d&#8217;un nouveau robot : Bot404"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=311912"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/293694"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=311912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=311912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=311912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}