{"id":311912,"date":"2020-03-10T04:00:00","date_gmt":"2020-03-10T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/detection-dun-nouveau-robot-bot404\/"},"modified":"2024-11-13T10:53:23","modified_gmt":"2024-11-13T10:53:23","slug":"detection-dun-nouveau-robot-bot404","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/detection-dun-nouveau-robot-bot404\/","title":{"rendered":"D\u00e9tection d&#8217;un nouveau robot : Bot404"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Le Threat Lab d&#8217;IAS a d\u00e9tect\u00e9 un nouveau syst\u00e8me de robots,\u00a0bot404, qui g\u00e9n\u00e8re de fausses donn\u00e9es de navigation et cr\u00e9e des URLs frauduleuses afin de d\u00e9tourner les d\u00e9penses m\u00e9dia des annonceurs.<strong>\u00a0Le\u00a0bot404\u00a0exploite des fichiers Ads.txt non v\u00e9rifi\u00e9s\u00a0et touche touche \u00e0 la fois des annonceurs et des \u00e9diteurs de sites.<\/strong><\/span><\/span><\/span><\/span><\/p>\n<p>IAS estime que le\u00a0bot404\u00a0a co\u00fbt\u00e9 \u00e0 l&#8217;industrie jusqu\u2019\u00e0 plus de 15 millions de dollars et a affect\u00e9 1,5 milliard de publicit\u00e9s vid\u00e9o. <strong>Cependant\u00a0les clients IAS ont \u00e9t\u00e9 prot\u00e9g\u00e9s contre ce\u00a0bot\u00a0<\/strong>qui continue d&#8217;agir, la trafic ayant \u00e9t\u00e9 flaggu\u00e9 comme invalide. De plus les annonceurs \u00e9quip\u00e9s de notre solution de filtrage des impressions frauduleuses (blocking) et les \u00e9diteurs \u00e9quip\u00e9s de Publisher Optimization n&#8217;ont pas \u00e9t\u00e9 impact\u00e9s par ce\u00a0bot.<\/p>\n<p>La mise en \u0153uvre d&#8217;Ads.txt par les \u00e9diteurs a permis de r\u00e9duire de fa\u00e7on consid\u00e9rable le nombre d\u2019acteurs malveillants capables d&#8217;abuser de l&#8217;\u00e9cosyst\u00e8me, mais les techniques de <a href=\"https:\/\/integralads.com\/fr\/insider\/livre-blanc-sur-la-fraude-publicitaire-2\/\">fraude<\/a> \u00e9voluent constamment et les fraudeurs capitalisent d\u00e9sormais sur des fichiers Ads.txt non v\u00e9rifi\u00e9s.\u00a0<strong>Il est donc essentiel de v\u00e9rifier et de mettre \u00e0 jour les fichiers Ads.txt en permanence.<\/strong><\/p>\n<h4><strong>Pour en savoir plus, consultez notre <a href=\"https:\/\/go.integralads.com\/fr-404bot-scheme.html\">page d\u00e9di\u00e9e<\/a> et t\u00e9l\u00e9chargez nos livres blancs et plaquette.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Le Threat Lab d&#8217;IAS a d\u00e9tect\u00e9 un nouveau syst\u00e8me de robots,\u00a0bot404, qui g\u00e9n\u00e8re de fausses donn\u00e9es de navigation et cr\u00e9e des URLs frauduleuses.<\/p>\n","protected":false},"author":22,"featured_media":293694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,463,445],"tags":[462,460],"class_list":["post-311912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-etudes","category-fraude-publicitaire","tag-404bot","tag-fraude-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - 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