{"id":311923,"date":"2020-06-02T04:00:00","date_gmt":"2020-06-02T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/facebook-cibler\/"},"modified":"2023-08-30T13:42:51","modified_gmt":"2023-08-30T13:42:51","slug":"facebook-cibler","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/","title":{"rendered":"Facebook : Ciblez des vid\u00e9os pertinentes gr\u00e2ce aux listes de contenus autoris\u00e9s"},"content":{"rendered":"

Integral Ad Science s\u2019est associ\u00e9 \u00e0 Facebook pour lancer une nouvelle solution de listes blanches de contenus sur Facebook (\u00ab Facebook Content Allow Lists \u00bb) pour la publicit\u00e9 vid\u00e9o in-stream.<\/strong><\/p>\n

Certains contenus sont plus adapt\u00e9s aux publicit\u00e9s d\u2019une marque que d’autres. Les Responsables Marketing de marques y accordent de l\u2019importance, afin de prot\u00e9ger l\u2019image de leur marque et de la faire appara\u00eetre dans les contextes les plus pertinents. Et les consommateurs aussi. En effet, selon notre \u00e9tude Ripple Effect<\/a>, 90% des Fran\u00e7ais jugent important le contexte dans lequel une publicit\u00e9 est diffus\u00e9e. Et pr\u00e8s de 2 consommateurs fran\u00e7ais sur 3 (65%) sont susceptibles de s\u2019engager avec une publicit\u00e9 si elle est plac\u00e9e au sein d\u2019un contenu de haute qualit\u00e9.<\/p>\n

Cette ad\u00e9quation du contexte publicitaire \u00e0 la marque est sans doute plus importante que jamais \u00e0 l\u2019heure actuelle o\u00f9 les consommateurs passent davantage de temps \u00e0 leur domicile. Ils passent notamment encore plus de temps sur les r\u00e9seaux sociaux, cr\u00e9ant ainsi davantage d\u2019opportunit\u00e9s pour les marketers de toucher les consommateurs. D\u2019o\u00f9 l\u2019importance de cibler les contenus les plus pertinents pour une marque et ses publicit\u00e9s, afin de capter l\u2019attention des consommateurs dans les meilleures conditions. Pour cela, IAS s\u2019est associ\u00e9 \u00e0 Facebook pour lancer une nouvelle solution de listes blanches de contenus sur Facebook (\u00ab Facebook Content Allow Lists \u00bb) pour la publicit\u00e9 vid\u00e9o in-stream.<\/p>\n

Les publicit\u00e9s vid\u00e9o in-stream de Facebook permettent de positionner des publicit\u00e9s avant, pendant et apr\u00e8s le contenu vid\u00e9o des \u00e9diteurs. Sachant que 70% des vid\u00e9os in-stream sont vues dans leur int\u00e9gralit\u00e9, les campagnes publicitaires vid\u00e9o in-stream sur Facebook offrent ainsi de longues dur\u00e9es de visibilit\u00e9 et repr\u00e9sentent un puissant canal pour toucher les consommateurs. Avec les listes d’inclusion IAS pour les publicit\u00e9s video in-stream sur Facebook, les Responsables Marketing peuvent diffuser leurs publicit\u00e9s au sein de contenus vid\u00e9o appropri\u00e9s \u00e0 l\u2019image de leur marque. Avec des publicit\u00e9s diffus\u00e9es dans un contexte pertinent et appropri\u00e9 (Brand Suitability), les marketers peuvent g\u00e9n\u00e9rer un meilleur engagement des consommateurs. Cette solution de listes d’inclusion fonctionne au niveau de la vid\u00e9o et elle est mise \u00e0 jour de fa\u00e7on dynamique. Elle permet un contr\u00f4le plus pr\u00e9cis et plus nuanc\u00e9 du contenu vid\u00e9o dans lequel la publicit\u00e9 est diffus\u00e9e (Brand Suitability), maximisant ainsi l\u2019ad\u00e9quation de la marque et du message au contenu vid\u00e9o sur Facebook.<\/p>\n

Aussi, cette solution de listes d’inclusion pour la vid\u00e9o in-stream coupl\u00e9e \u00e0 la solution IAS de blocklists, offre-t-elle aux annonceurs une couverture compl\u00e8te pour leurs campagnes sur Facebook : Facebook Audience Network, Instant Articles et Vid\u00e9o in-stream. Ils peuvent ainsi s’assurer que leurs publicit\u00e9s sont vues uniquement dans des environnements de haute qualit\u00e9 qui r\u00e9pondent aux exigences de Brand Safety de leur marque.<\/p>\n

Dans le contexte actuel de crise sanitaire o\u00f9 les internautes passent davantage de temps sur le web et les r\u00e9seaux sociaux, il est essentiel de s’assurer que vos campagnes apparaissent sein de contenus adapt\u00e9s \u00e0 vos messages et \u00e0 l\u2019image de votre marque. IAS et Facebook s’engagent \u00e0 vous apporter des solutions de Brand Safety et de Brand Suitability qui vous aident \u00e0 prot\u00e9ger votre image et vos investissements et \u00e0 d\u00e9velopper votre marque dans un environnement adapt\u00e9.<\/p>\n

Pour en savoir plus, t\u00e9l\u00e9chargez la plaquette ci-dessous.<\/h3>\n

<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science s\u2019est associ\u00e9 \u00e0 Facebook pour lancer une nouvelle solution de listes blanches de contenus sur Facebook pour la publicit\u00e9 vid\u00e9o<\/p>\n","protected":false},"author":1,"featured_media":296623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,470],"tags":[471],"class_list":["post-311923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-plateformes-proprietaires","tag-publicite-video"],"acf":[],"yoast_head":"\nFacebook : Ciblez des vid\u00e9os pertinentes gr\u00e2ce aux listes de contenus autoris\u00e9s - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook : Ciblez des vid\u00e9os pertinentes gr\u00e2ce aux listes de contenus autoris\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science s\u2019est associ\u00e9 \u00e0 Facebook pour lancer une nouvelle solution de listes blanches de contenus sur Facebook pour la publicit\u00e9 vid\u00e9o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T13:42:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-01-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1584\" \/>\n\t<meta property=\"og:image:height\" content=\"1584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Facebook : Ciblez des vid\u00e9os pertinentes gr\u00e2ce aux listes de contenus autoris\u00e9s\",\"datePublished\":\"2020-06-02T04:00:00+00:00\",\"dateModified\":\"2023-08-30T13:42:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/\"},\"wordCount\":592,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-01-1-1.png\",\"keywords\":[\"publicit\u00e9 vid\u00e9o\"],\"articleSection\":[\"Brand Safety & Suitability\",\"Plateformes Sociales\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/facebook-cibler\/\",\"name\":\"Facebook : Ciblez des vid\u00e9os pertinentes gr\u00e2ce aux listes de contenus autoris\u00e9s - 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