{"id":311926,"date":"2020-08-12T04:00:00","date_gmt":"2020-08-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/channel-science\/"},"modified":"2023-08-30T13:28:32","modified_gmt":"2023-08-30T13:28:32","slug":"channel-science","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/channel-science\/","title":{"rendered":"Channel Science : Brand Suitability et Performance sur YouTube"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&nbsp;<\/p>\n<p>Integral Ad Science (IAS) et Channel Factory associent leurs technologies pour cr\u00e9er <strong>Channel Science<\/strong>, une solution leader de ciblage des contextes appropri\u00e9s (brand suitability) et d&#8217;optimisation des performances sur YouTube. <span style=\"font-weight: 400;\">Elle permet aux annonceurs de s&#8217;assurer que leurs campagnes YouTube sont brand-safe, diffus\u00e9es dans des contextes pertinents (brand-suitability) et qu\u2019elles g\u00e9n\u00e8rent des performances.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-117617\" src=\"\/wp-content\/uploads\/2020\/08\/IAS_CF_600x300_FR-760x380.jpg\" alt=\"Channel Science France\" width=\"760\" height=\"380\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Plus que jamais, les annonceurs cherchent des moyens de rationaliser leurs achats m\u00e9dias et d&#8217;am\u00e9liorer leur efficacit\u00e9 et leurs performances. La protection apport\u00e9e par IAS au niveau de la cha\u00eene YouTube et de la vid\u00e9o, combin\u00e9e \u00e0 l&#8217;expertise de Channel Factory en mati\u00e8re de traitement des donn\u00e9es de contenu sur YouTube et d\u2019optimisation des performances, offre aux responsables marketing, en une seule solution, un puissant outil d\u2019optimisation de leurs campagnes publicitaires sur YouTube.<\/p>\n<p>\u00ab Nous sommes ravis d&#8217;annoncer conjointement la premi\u00e8re solution au monde associant brand-safety et optimisation des performances pour les campagnes sur YouTube. Les solutions compl\u00e8tes comme celle-ci permettent aux annonceurs, qui recherchent \u00e0 la fois la qualit\u00e9 et la performance de leurs investissements sur YouTube, de gagner du temps et de l&#8217;argent. \u00bb d\u00e9clare Lisa Utzschneider, CEO d&#8217;IAS.<\/p>\n<p>Le meilleur de deux partenaires de confiance &#8220;<a href=\"https:\/\/integralads.com\/fr\/news\/integral-ad-science-est-selectionne-dans-le-programme-de-mesure-de-youtube\/\">YouTube Measurement Partners<\/a>&#8221; est d\u00e9sormais disponible via une int\u00e9gration unique, afin que les annonceurs puissent acc\u00e9der aux contenus les plus pertinents (brand suitable) et les plus efficaces.<\/p>\n<p>Channel Science apporte aux marques :<\/p>\n<ul>\n<li>des listes d\u2019inclusion qui sont v\u00e9rifi\u00e9es et optimis\u00e9es pour d\u00e9livrer les publicit\u00e9s au sein de contenus appropri\u00e9s et au juste prix<\/li>\n<li>une solution unique et transparente, disponible avant campagne et en reporting, afin de r\u00e9pondre aux multiples besoins de votre ciblage TrueView sur YouTube<\/li>\n<li>une plus grande efficacit\u00e9 en investissant sur les m\u00e9dias les plus performants et au meilleur prix<\/li>\n<li>un contr\u00f4le de la Brand Safety par IAS pour valider les campagnes.<\/li>\n<\/ul>\n<p>Pour en savoir plus, t\u00e9l\u00e9chargez la plaquette ci-dessous.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS et Channel Factory associent leurs technologies pour cr\u00e9er Channel Science, une solution leader de brand suitability et d&#8217;optimisation des performances sur YouTube.<\/p>\n","protected":false},"author":1,"featured_media":295454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,467,470,468],"tags":[438],"class_list":["post-311926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-efficacite-optimisation","category-plateformes-proprietaires","category-tv-connectee-et-video","tag-annonceurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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