{"id":311927,"date":"2020-09-09T04:00:00","date_gmt":"2020-09-09T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/"},"modified":"2023-08-30T13:27:45","modified_gmt":"2023-08-30T13:27:45","slug":"programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/","title":{"rendered":"Programmatique : Enfin la transparence sur les co\u00fbts et l&#8217;efficacit\u00e9"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Le programmatique concentre aujourd\u2019hui <strong>61% des d\u00e9penses publicitaires en France<\/strong>, 81% en int\u00e9grant les plateformes sociales. Aussi les annonceurs recherchent-ils plus que jamais davantage de transparence dans la mesure de la performance de ces investissements. Toutefois, malgr\u00e9 une automatisation permettant une fluidification des processus d\u2019achat, l\u2019acc\u00e8s \u00e0 la donn\u00e9e en univers programmatique demeure complexe.<\/p>\n<p>En mai 2020, l\u2019ISBA et PwC ont publi\u00e9 une <a href=\"https:\/\/www.isba.org.uk\/media\/2424\/executive-summary-programmatic-supply-chain-transparency-study.pdf\">\u00e9tude sur la transparence dans la Supply Chain Programmatique<\/a>. \u00a0Men\u00e9e aupr\u00e8s d\u2019un panel comprenant 15 annonceurs, 5 DSP, 12 \u00e9diteurs, 12 agences et 6 SSP, cette \u00e9tude qui aura n\u00e9cessit\u00e9 deux ans de recherche, met en avant deux principaux freins : d\u2019une part la complexit\u00e9 d\u2019acc\u00e8s \u00e0 la donn\u00e9e en univers programmatique et d\u2019autre part la difficult\u00e9 \u00e0 comprendre la r\u00e9partition des d\u00e9penses, sachant que <strong>seules 50% des d\u00e9penses des annonceurs vont aux \u00e9diteurs et que 15% des frais sont non attribu\u00e9s<\/strong> (\u00ab unknown deltas \u00bb). Dans ses conclusions, l\u2019\u00e9tude souligne le besoin d\u2019une normalisation technologique pour faciliter l\u2019acc\u00e8s \u00e0 la donn\u00e9e et d\u2019une collaboration renforc\u00e9e entre toutes les parties prenantes pour une meilleure compr\u00e9hension de la ventilation des co\u00fbts.<\/p>\n<p>Pour r\u00e9pondre \u00e0 cet enjeu, IAS a cr\u00e9\u00e9, en partenariat avec Amino, <strong>\u00ab\u00a0Total Visibility\u00a0\u00bb, la premi\u00e8re et unique solution apportant la transparence financi\u00e8re sur les achats programmatiques.<\/strong> Elle permet aux acheteurs de savoir exactement, en quasi-temps r\u00e9el, o\u00f9 va leur argent, la qualit\u00e9 de ce qu\u2019ils ach\u00e8tent, \u00e0 qui et \u00e0 quel prix. S\u2019appuyant sur le tag IAS, Total Visibility permet tout \u00e0 la fois de v\u00e9rifier la qualit\u00e9 m\u00e9dia, de quantifier les co\u00fbts associ\u00e9s et d\u2019optimiser l\u2019efficacit\u00e9 de ses investissements.<\/p>\n<h3><strong>Apporter aux annonceurs une transparence budg\u00e9taire\u00a0en contr\u00f4lant les co\u00fbts <\/strong><\/h3>\n<p>Gr\u00e2ce \u00e0 cette solution, l\u2019annonceur a acc\u00e8s \u00e0 un bilan financier d\u00e9taill\u00e9 mis \u00e0 jour toutes les 6 heures. Dans ces dashboards, il est possible de visualiser tr\u00e8s simplement les diff\u00e9rents interm\u00e9diaires de la campagne programmatique et les co\u00fbts associ\u00e9s \u00e0 chaque \u00e9tape. Par exemple, un annonceur du secteur de la finance a pu identifier que <strong>sa facture \u00e9tait sup\u00e9rieure de 11% au contrat d\u00e9fini avec le DSP<\/strong>. Il lui a \u00e9t\u00e9 facile de v\u00e9rifier ce surco\u00fbt via le monitoring de tous les SSP. Le mois suivant, le rapport a montr\u00e9 une diff\u00e9rence de -11% des frais du DSP.<\/p>\n<p>Total Visibility permet \u00e9galement d\u2019auditer facilement ses partenaires et ses inventaires afin d\u2019identifier les revendeurs co\u00fbteux et de faible qualit\u00e9. Un autre annonceur du m\u00eame secteur a ainsi constat\u00e9 un delta significatif du co\u00fbt pour mille entre ses diff\u00e9rents canaux d\u2019achat. <strong>Si le co\u00fbt pour mille \u00e9tait de $2.60 en achats directs il pouvait atteindre jusqu\u2019\u00e0 $10.86 chez certains revendeurs, <\/strong>dont 19% \u00e9tait en plus flagg\u00e9 par IAS comme non qualifi\u00e9 (non visible, ou risqu\u00e9 en termes de brand safety). Fort des remont\u00e9es de la solution Total Visibility, l\u2019agence de l\u2019annonceur a mis en place un deal direct incluant des garanties de brand safety et de visibilit\u00e9.<\/p>\n<h3><strong>\u00c9valuer le co\u00fbt r\u00e9el des impressions perdues<\/strong><\/h3>\n<p>La r\u00e9conciliation des donn\u00e9es de qualit\u00e9 m\u00e9dia et des donn\u00e9es financi\u00e8res permet d\u2019\u00e9valuer le co\u00fbt r\u00e9el des impressions perdues. Par exemple, <strong>Nestl\u00e9 a constat\u00e9 que sur un site les 3,8% d\u2019impressions non brand safe \u00e9quivalaient \u00e0 une perte de 9,2% des d\u00e9penses m\u00e9dia.<\/strong> Dans les 6 heures, les \u00e9quipes ont pu blacklister le nom de domaine concern\u00e9 et rediriger les investissements vers des emplacements de qualit\u00e9.<\/p>\n<p>De plus, les annonceurs peuvent conna\u00eetre la valeur utile de chaque m\u00e9dia et identifier \u00e0 la fois les \u00e9conomies r\u00e9alis\u00e9es en ayant bloqu\u00e9 les impressions sans valeur (non visibles, frauduleuses ou non brand safe) et le co\u00fbt r\u00e9el des investissements r\u00e9alis\u00e9s sur des inventaires de qualit\u00e9. Ils peuvent ainsi calculer un qCPM, CPM des impressions visibles et non risqu\u00e9es). Cela permet une meilleure optimisation de sa strat\u00e9gie m\u00e9dia avec un affinage tr\u00e8s pr\u00e9cis des r\u00e9glages de qualit\u00e9 m\u00e9dia pour r\u00e9duire le gaspillage sur des impressions inutiles et optimiser l\u2019usage de chaque euro d\u00e9pens\u00e9.<\/p>\n<h4><strong><span style=\"color: #ff574a;\">Pour en savoir plus, t\u00e9l\u00e9chargez notre plaquette et pr\u00e9sentation ci-dessous.<\/span><\/strong><\/h4>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS a cr\u00e9\u00e9, en partenariat avec Amino, \u00ab Total Visibility \u00bb, la premi\u00e8re et unique solution apportant la transparence financi\u00e8re sur les achats programmatiques. Elle permet aux acheteurs de savoir exactement, en quasi-temps r\u00e9el, o\u00f9 va leur argent, la qualit\u00e9 de ce qu\u2019ils ach\u00e8tent, \u00e0 qui et \u00e0 quel prix.<\/p>\n","protected":false},"author":1,"featured_media":311928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[467,441],"tags":[],"class_list":["post-311927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficacite-optimisation","category-programmatique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programmatique : Enfin la transparence sur les co\u00fbts et l&#039;efficacit\u00e9 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatique : Enfin la transparence sur les co\u00fbts et l&#039;efficacit\u00e9\" \/>\n<meta property=\"og:description\" content=\"IAS a cr\u00e9\u00e9, en partenariat avec Amino, \u00ab Total Visibility \u00bb, la premi\u00e8re et unique solution apportant la transparence financi\u00e8re sur les achats programmatiques. Elle permet aux acheteurs de savoir exactement, en quasi-temps r\u00e9el, o\u00f9 va leur argent, la qualit\u00e9 de ce qu\u2019ils ach\u00e8tent, \u00e0 qui et \u00e0 quel prix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-09T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T13:27:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/amino-partner-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1585\" \/>\n\t<meta property=\"og:image:height\" content=\"997\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Programmatique : Enfin la transparence sur les co\u00fbts et l&#8217;efficacit\u00e9\",\"datePublished\":\"2020-09-09T04:00:00+00:00\",\"dateModified\":\"2023-08-30T13:27:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/\"},\"wordCount\":737,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/amino-partner-banner.png\",\"articleSection\":[\"Efficacit\u00e9 &amp; Optimisation\",\"Open Web\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/\",\"name\":\"Programmatique : Enfin la transparence sur les co\u00fbts et l'efficacit\u00e9 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/amino-partner-banner.png\",\"datePublished\":\"2020-09-09T04:00:00+00:00\",\"dateModified\":\"2023-08-30T13:27:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/amino-partner-banner.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/amino-partner-banner.png\",\"width\":1585,\"height\":997},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatique : Enfin la transparence sur les co\u00fbts et l&#8217;efficacit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Programmatique : Enfin la transparence sur les co\u00fbts et l'efficacit\u00e9 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/","og_locale":"fr_FR","og_type":"article","og_title":"Programmatique : Enfin la transparence sur les co\u00fbts et l'efficacit\u00e9","og_description":"IAS a cr\u00e9\u00e9, en partenariat avec Amino, \u00ab Total Visibility \u00bb, la premi\u00e8re et unique solution apportant la transparence financi\u00e8re sur les achats programmatiques. Elle permet aux acheteurs de savoir exactement, en quasi-temps r\u00e9el, o\u00f9 va leur argent, la qualit\u00e9 de ce qu\u2019ils ach\u00e8tent, \u00e0 qui et \u00e0 quel prix.","og_url":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/","og_site_name":"Integral Ad Science","article_published_time":"2020-09-09T04:00:00+00:00","article_modified_time":"2023-08-30T13:27:45+00:00","og_image":[{"width":1585,"height":997,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/amino-partner-banner.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Programmatique : Enfin la transparence sur les co\u00fbts et l&#8217;efficacit\u00e9","datePublished":"2020-09-09T04:00:00+00:00","dateModified":"2023-08-30T13:27:45+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/"},"wordCount":737,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/amino-partner-banner.png","articleSection":["Efficacit\u00e9 &amp; Optimisation","Open Web"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/","url":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/","name":"Programmatique : Enfin la transparence sur les co\u00fbts et l'efficacit\u00e9 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/amino-partner-banner.png","datePublished":"2020-09-09T04:00:00+00:00","dateModified":"2023-08-30T13:27:45+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/amino-partner-banner.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/amino-partner-banner.png","width":1585,"height":997},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Programmatique : Enfin la transparence sur les co\u00fbts et l&#8217;efficacit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=311927"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/311928"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=311927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=311927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=311927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}