{"id":311938,"date":"2021-01-14T05:00:00","date_gmt":"2021-01-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-acquiert-amino-payments\/"},"modified":"2023-08-30T13:09:57","modified_gmt":"2023-08-30T13:09:57","slug":"ias-acquiert-amino-payments","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/ias-acquiert-amino-payments\/","title":{"rendered":"IAS acquiert Amino pour acc\u00e9l\u00e9rer la transparence en programmatique"},"content":{"rendered":"

IAS a le plaisir d’annoncer l’acquisition d’Amino Payments, un fournisseur de premier plan en mati\u00e8re de transparence de la publicit\u00e9 programmatique. En avril 2020, IAS a lanc\u00e9 avec Amino une solution in\u00e9dite dans l’industrie apportant une transparence compl\u00e8te sur l\u2019ensemble de la cha\u00eene d’achats programmatiques<\/strong> et permettant des investissements publicitaires digitaux efficaces et de qualit\u00e9. Compte tenu du succ\u00e8s et de l’adoption de <\/span>Total Visibility<\/a><\/strong>, nous sommes heureux d’accueillir Amino au sein d\u2019IAS. <\/span><\/span><\/span><\/span><\/span><\/p>\n

Rien qu’aux \u00c9tats-Unis, les d\u00e9penses publicitaires programmatiques devraient atteindre <\/span>79,61 milliards de dollars<\/span><\/a> en 2021, les annonceurs pr\u00e9voyant d’affecter <\/span>54% de leur budget<\/span><\/a> \u00e0 des achats programmatiques. De plus, notre rapport annuel <\/span>“Industry Pulse”<\/span><\/a> a r\u00e9v\u00e9l\u00e9 que la \u201ctransparence en programmatique\u201d \u00e9tait l’un des principaux d\u00e9fis des experts du digital pour 2021. <\/span><\/p>\n

Cette acquisition renforce ainsi l’engagement d’IAS \u00e0 fournir aux sp\u00e9cialistes du marketing l’ensemble le plus complet de solutions de transparence dans les achats programmatiques. Nous sommes ravis d’associer nos deux gammes de solutions sp\u00e9cialis\u00e9es pour approfondir notre expertise programmatique et donner aux annonceurs un contr\u00f4le pr\u00e9cis qui leur permettra de maximiser la performance de leurs campagnes. <\/span><\/p>\n

Nous avons h\u00e2te de vous en dire plus !<\/span><\/p>\n

En attendant, Total Visibility est disponible et activable d\u00e8s maintenant.<\/strong> Vous disposerez d\u2019une transparence totale sur vos achats programmatiques afin de ne pas perdre un centime. <\/span><\/p>\n

Pour en savoir plus, t\u00e9l\u00e9chargez <\/strong>notre plaquette et pr\u00e9sentation ci-dessous<\/strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

IAS a le plaisir d’annoncer l’acquisition d’Amino Payments, un fournisseur de premier plan en mati\u00e8re de transparence de la publicit\u00e9 programmatique.<\/p>\n","protected":false},"author":22,"featured_media":295995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[467,441],"tags":[],"class_list":["post-311938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficacite-optimisation","category-programmatique"],"acf":[],"yoast_head":"\nIAS acquiert Amino pour acc\u00e9l\u00e9rer la transparence en programmatique - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/ias-acquiert-amino-payments\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS acquiert Amino pour acc\u00e9l\u00e9rer la transparence en programmatique\" \/>\n<meta property=\"og:description\" content=\"IAS a le plaisir d'annoncer l'acquisition d'Amino Payments, un fournisseur de premier plan en mati\u00e8re de transparence de la publicit\u00e9 programmatique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/ias-acquiert-amino-payments\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T13:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_Amino_Social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ias-acquiert-amino-payments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ias-acquiert-amino-payments\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS acquiert Amino pour acc\u00e9l\u00e9rer la transparence en programmatique\",\"datePublished\":\"2021-01-14T05:00:00+00:00\",\"dateModified\":\"2023-08-30T13:09:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ias-acquiert-amino-payments\\\/\"},\"wordCount\":270,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ias-acquiert-amino-payments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/IAS_Amino_Social.jpg\",\"articleSection\":[\"Efficacit\u00e9 & Optimisation\",\"Open Web\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ias-acquiert-amino-payments\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ias-acquiert-amino-payments\\\/\",\"name\":\"IAS acquiert Amino pour acc\u00e9l\u00e9rer la transparence en programmatique - 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