{"id":311987,"date":"2022-03-31T15:50:46","date_gmt":"2022-03-31T15:50:46","guid":{"rendered":"https:\/\/integralads.com\/insider\/barometre-de-la-qualite-media-16eme-edition\/"},"modified":"2023-08-30T12:51:24","modified_gmt":"2023-08-30T12:51:24","slug":"barometre-de-la-qualite-media-16eme-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-16eme-edition\/","title":{"rendered":"Barom\u00e8tre de la qualit\u00e9 m\u00e9dia au 2\u00e8me semestre 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Une meilleure qualit\u00e9 m\u00e9dia pour de meilleures performances marketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Integral Ad Science, nous mesurons chaque mois des milliards de donn\u00e9es, ce qui nous permet d&#8217;observer l&#8217;\u00e9volution de la qualit\u00e9 m\u00e9dia en temps r\u00e9el. Le barom\u00e8tre de la qualit\u00e9 m\u00e9dia exploite ces donn\u00e9es pour offrir au march\u00e9 un benchmark auquel les acheteurs et les vendeurs d\u2019espaces publicitaires peuvent comparer la qualit\u00e9 de leurs campagnes et de leurs inventaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette nouvelle et 16\u00e8me \u00e9dition s\u2019enrichit d\u2019analyses sectorielles. Initialement disponibles au niveau r\u00e9gional, ces nouveaux indicateurs apportent aux acheteurs et vendeurs d\u2019espaces publicitaires un aper\u00e7u de la performance de six secteurs d\u2019activit\u00e9 en termes de qualit\u00e9\u2002m\u00e9dia dans le monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le secteur de la publicit\u00e9 digitale a continu\u00e9 \u00e0 faire face \u00e0 des challenges persistants amen\u00e9s par la pand\u00e9mie au 2\u00e8me semestre 2021, notre secteur a progressivement \u00e9volu\u00e9, en restant \u00e0 l&#8217;\u00e9coute des besoins des consommateurs, dont les modes de vie et les comportements ont chang\u00e9. Dans notre barom\u00e8tre du 2\u00e8me semestre 2021, nous analysons les tendances en termes de qualit\u00e9 m\u00e9dia pour offrir des opportunit\u00e9s concr\u00e8tes au march\u00e9 alors que nous devenons de plus en plus hybrides.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9l\u00e9chargez le barom\u00e8tre d\u00e8s aujourd&#8217;hui pour utiliser nos benchmarks mondiaux et obtenir&nbsp; une meilleure qualit\u00e9 m\u00e9dia et de meilleures performances marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Integral Ad Science, nous mesurons chaque mois des milliards de donn\u00e9es, ce qui nous permet d&#8217;observer l&#8217;\u00e9volution de la qualit\u00e9 m\u00e9dia en temps r\u00e9el.<\/p>\n","protected":false},"author":22,"featured_media":297518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,485,442],"tags":[],"class_list":["post-311987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr-fr","category-featured-fr","category-ressources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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