{"id":312001,"date":"2022-07-15T11:01:52","date_gmt":"2022-07-15T11:01:52","guid":{"rendered":"https:\/\/integralads.com\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/"},"modified":"2023-08-30T12:45:19","modified_gmt":"2023-08-30T12:45:19","slug":"ameliorer-la-qualite-media-dans-laudio-numerique","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/","title":{"rendered":"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l’audio num\u00e9rique"},"content":{"rendered":"\n

Explorez les attentes de l’industrie et les possibilit\u00e9s de qualit\u00e9 m\u00e9dia dans la publicit\u00e9 audio<\/h2>\n\n\n\n

Saviez-vous que les deux tiers de la population am\u00e9ricaine \u00e9coutent de l’audio num\u00e9rique chaque semaine ? En ce qui concerne les habitudes d’\u00e9coute des consommateurs, il est temps de prendre conscience que l’audio \u00e9volue, et le secteur de la publicit\u00e9 suit le mouvement. <\/p>\n\n\n\n

Alors que l’audio s’oriente de plus en plus vers le digital, comment les annonceurs peuvent-ils suivre au mieux les oreilles des consommateurs et garantir la qualit\u00e9 m\u00e9dia dans leurs placements publicitaires audio num\u00e9riques ? <\/p>\n\n\n\n

Dans notre derni\u00e8re \u00e9tude, IAS s’est associ\u00e9 \u00e0 YouGov pour comprendre les perceptions des experts m\u00e9dias sur l’\u00e9tat actuel de la publicit\u00e9 audio num\u00e9rique et d\u00e9terminer les domaines d’opportunit\u00e9s pour la qualit\u00e9 m\u00e9dia en univers audio. Voici un aper\u00e7u des principales tendances : <\/p>\n\n\n\n

 – 93 % des experts m\u00e9dias sont susceptibles d’utiliser une forme de publicit\u00e9 audio num\u00e9rique.<\/p>\n\n\n\n

– 63 % des experts m\u00e9dia consid\u00e8rent que l’audio est \u00e0 la fois un atout pour la marque et un facteur de performance. <\/p>\n\n\n\n

– 87 % des experts m\u00e9dia sont pr\u00e9occup\u00e9s par la fraude publicitaire dans le domaine de l’audio. <\/p>\n\n\n\n

T\u00e9l\u00e9chargez l’\u00e9tude compl\u00e8te, \u201cAmplifying Media Quality in Digital Audio\u201d, pour d\u00e9couvrir comment les experts m\u00e9dia abordent la mont\u00e9e en puissance de l’audio num\u00e9rique – et comment ce format en pleine expansion peut multiplier les opportunit\u00e9s pour votre marque. <\/p>\n","protected":false},"excerpt":{"rendered":"

Explorez les attentes de l’industrie et les possibilit\u00e9s de qualit\u00e9 m\u00e9dia dans la publicit\u00e9 audio Saviez-vous que les deux tiers de la population am\u00e9ricaine \u00e9coutent de l’audio num\u00e9rique chaque semaine ? En ce qui concerne les habitudes d’\u00e9coute des consommateurs,…<\/p>\n","protected":false},"author":1,"featured_media":297594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[445],"tags":[],"class_list":["post-312001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraude-publicitaire"],"acf":[],"yoast_head":"\nAm\u00e9liorer la qualit\u00e9 m\u00e9dia dans l'audio num\u00e9rique - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l'audio num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"Explorez les attentes de l’industrie et les possibilit\u00e9s de qualit\u00e9 m\u00e9dia dans la publicit\u00e9 audio Saviez-vous que les deux tiers de la population am\u00e9ricaine \u00e9coutent de l’audio num\u00e9rique chaque semaine ? En ce qui concerne les habitudes d’\u00e9coute des consommateurs,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T11:01:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T12:45:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l’audio num\u00e9rique\",\"datePublished\":\"2022-07-15T11:01:52+00:00\",\"dateModified\":\"2023-08-30T12:45:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png\",\"articleSection\":[\"Fraude publicitaire\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/\",\"name\":\"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l'audio num\u00e9rique - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png\",\"datePublished\":\"2022-07-15T11:01:52+00:00\",\"dateModified\":\"2023-08-30T12:45:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png\",\"width\":860,\"height\":860,\"caption\":\"Digital-Audio-Insider-Tile-860x860\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l’audio num\u00e9rique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l'audio num\u00e9rique - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/","og_locale":"fr_FR","og_type":"article","og_title":"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l'audio num\u00e9rique","og_description":"Explorez les attentes de l’industrie et les possibilit\u00e9s de qualit\u00e9 m\u00e9dia dans la publicit\u00e9 audio Saviez-vous que les deux tiers de la population am\u00e9ricaine \u00e9coutent de l’audio num\u00e9rique chaque semaine ? En ce qui concerne les habitudes d’\u00e9coute des consommateurs,...","og_url":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/","og_site_name":"Integral Ad Science","article_published_time":"2022-07-15T11:01:52+00:00","article_modified_time":"2023-08-30T12:45:19+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l’audio num\u00e9rique","datePublished":"2022-07-15T11:01:52+00:00","dateModified":"2023-08-30T12:45:19+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/"},"wordCount":265,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png","articleSection":["Fraude publicitaire"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/","url":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/","name":"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l'audio num\u00e9rique - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png","datePublished":"2022-07-15T11:01:52+00:00","dateModified":"2023-08-30T12:45:19+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Digital-Audio-Insider-Tile-860x860-1-2.png","width":860,"height":860,"caption":"Digital-Audio-Insider-Tile-860x860"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/ameliorer-la-qualite-media-dans-laudio-numerique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Am\u00e9liorer la qualit\u00e9 m\u00e9dia dans l’audio num\u00e9rique"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/312001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=312001"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/312001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/297594"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=312001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=312001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=312001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}