Anzu<\/a>, une plateforme de publicit\u00e9 leader dans les jeux vid\u00e9o, pour apporter la qualit\u00e9 m\u00e9dia dans l\u2019environnement du jeu. Gr\u00e2ce \u00e0 ce partenariat, IAS et Anzu permettent aux annonceurs d’acc\u00e9der \u00e0 la transparence et \u00e0 une mesure sophistiqu\u00e9e de la publicit\u00e9 in-game. <\/p>\n\n\n\nCe partenariat apporte aux annonceurs : <\/p>\n\n\n\n
– Une mesure et une couverture compl\u00e8te de la visibilit\u00e9 et du trafic invalide (IVT) <\/p>\n\n\n\n
– Une mesure globale pour une vision holistique des achats m\u00e9dia in-game <\/p>\n\n\n\n
– Un reporting quotidien et des analyses dans IAS Signal <\/p>\n\n\n\n
Diffusez des publicit\u00e9s de qualit\u00e9 et \u00e9valuez l\u2019efficacit\u00e9 de vos achats m\u00e9dias in-game en toute confiance \u2013 et cela d\u00e8s aujourd\u2019hui. T\u00e9l\u00e9chargez la plaquette pour commencer.<\/p>\n","protected":false},"excerpt":{"rendered":"
Acc\u00e9dez \u00e0 un nouveau niveau de transparence avec la mesure de la visibilit\u00e9 et du trafic invalide pour vos publicit\u00e9s in-game L\u2019environnement des jeux est devenu un format crucial pour atteindre des consommateurs engag\u00e9s. En effet, les d\u00e9penses des consommateurs…<\/p>\n","protected":false},"author":1,"featured_media":293938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[449],"tags":[],"class_list":["post-312005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-et-applications"],"acf":[],"yoast_head":"\n
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