{"id":312005,"date":"2022-07-27T13:45:26","date_gmt":"2022-07-27T13:45:26","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-anzu-apporte-la-qualite-media-a-la-publicite-in-game\/"},"modified":"2023-08-30T12:44:18","modified_gmt":"2023-08-30T12:44:18","slug":"ias-anzu-apporte-la-qualite-media-a-la-publicite-in-game","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/ias-anzu-apporte-la-qualite-media-a-la-publicite-in-game\/","title":{"rendered":"IAS &#038; Anzu apporte la qualit\u00e9 m\u00e9dia \u00e0 la publicit\u00e9 in-game"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Acc\u00e9dez \u00e0 un nouveau niveau de transparence avec la mesure de la visibilit\u00e9 et du trafic invalide pour vos publicit\u00e9s in-game<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019environnement des jeux est devenu un format crucial pour atteindre des consommateurs engag\u00e9s. En effet, les d\u00e9penses des consommateurs en jeux mobiles devraient atteindre <a href=\"https:\/\/app-ab08.marketo.com\/index.php\">136 milliards de dollars<\/a> dans le monde pour cette ann\u00e9e, ce qui prouve que le public des jeux est investi et ne devrait pas \u00eatre n\u00e9glig\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais comment les annonceurs peuvent-ils s\u2019assurer qu\u2019ils proposent <strong>des publicit\u00e9s de qualit\u00e9<\/strong> aux joueurs ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le but d\u2019assurer la qualit\u00e9 m\u00e9dia dans l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me digital, IAS s\u2019est associ\u00e9 avec <a href=\"https:\/\/www.anzu.io\/\">Anzu<\/a>, une plateforme de publicit\u00e9 leader dans les jeux vid\u00e9o, pour apporter la qualit\u00e9 m\u00e9dia dans l\u2019environnement du jeu. Gr\u00e2ce \u00e0 ce partenariat, IAS et Anzu permettent aux annonceurs d&#8217;acc\u00e9der \u00e0 la transparence et \u00e0 une mesure sophistiqu\u00e9e de la publicit\u00e9 in-game. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce partenariat apporte aux annonceurs : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Une mesure et une couverture compl\u00e8te de la visibilit\u00e9 et du trafic invalide (IVT) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Une mesure globale pour une vision holistique des achats m\u00e9dia in-game <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Un reporting quotidien et des analyses dans IAS Signal <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diffusez des publicit\u00e9s de qualit\u00e9 et \u00e9valuez l\u2019efficacit\u00e9 de vos achats m\u00e9dias in-game en toute confiance \u2013 et cela d\u00e8s aujourd\u2019hui. T\u00e9l\u00e9chargez la plaquette pour commencer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acc\u00e9dez \u00e0 un nouveau niveau de transparence avec la mesure de la visibilit\u00e9 et du trafic invalide pour vos publicit\u00e9s in-game L\u2019environnement des jeux est devenu un format crucial pour atteindre des consommateurs engag\u00e9s. En effet, les d\u00e9penses des consommateurs&#8230;<\/p>\n","protected":false},"author":22,"featured_media":293938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[449],"tags":[],"class_list":["post-312005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-et-applications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS &amp; Anzu apporte la qualit\u00e9 m\u00e9dia \u00e0 la publicit\u00e9 in-game - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/ias-anzu-apporte-la-qualite-media-a-la-publicite-in-game\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS &amp; Anzu apporte la qualit\u00e9 m\u00e9dia \u00e0 la publicit\u00e9 in-game\" \/>\n<meta property=\"og:description\" content=\"Acc\u00e9dez \u00e0 un nouveau niveau de transparence avec la mesure de la visibilit\u00e9 et du trafic invalide pour vos publicit\u00e9s in-game L\u2019environnement des jeux est devenu un format crucial pour atteindre des consommateurs engag\u00e9s. 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