{"id":312015,"date":"2022-10-13T23:48:00","date_gmt":"2022-10-13T23:48:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-apporte-la-qualite-media-a-netflix\/"},"modified":"2023-08-30T12:42:57","modified_gmt":"2023-08-30T12:42:57","slug":"ias-apporte-la-qualite-media-a-netflix","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/ias-apporte-la-qualite-media-a-netflix\/","title":{"rendered":"IAS apporte la qualit\u00e9 m\u00e9dia \u00e0 Netflix"},"content":{"rendered":"\n<p>La&nbsp;v\u00e9rification&nbsp;de la visibilit\u00e9 et du trafic invalide seront disponible sur la nouvelle plateforme Netflix reposant sur la publicit\u00e9<\/p>\n\n\n\n<p>Netflix et IAS s&#8217;associent pour offrir une transparence globale de premier plan \u00e0 la nouvelle plateforme de Netflix, qui sera financ\u00e9e par la publicit\u00e9. Gr\u00e2ce \u00e0 cette int\u00e9gration, IAS sera parmi les premiers \u00e0 mesurer la visibilit\u00e9 et le trafic invalide (IVT) sur la nouvelle plateforme de Netflix qui sera disponible d\u00e9but 2023.<br>Maximisez l&#8217;engagement gr\u00e2ce aux donn\u00e9es chiffr\u00e9es et faites en sorte que chaque impression compte sur Netflix avec IAS. Avec notre solution, les annonceurs de Netflix peuvent acc\u00e9der \u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Une&nbsp;v\u00e9rification&nbsp;ind\u00e9pendante et tierce partie de la visibilit\u00e9 et du trafic invalide.<\/li><li>Rapports au sein d\u2019IAS Signal avec des informations exploitables pour d\u00e9velopper l&#8217;inventaire CTV<\/li><li>Une&nbsp;mesure&nbsp;coh\u00e9rente des achats m\u00e9dias pour comprendre et optimiser l&#8217;engagement.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Acc\u00e9dez en toute confiance \u00e0 l\u2019inventaire CTV de Netflix.<strong> T\u00e9l\u00e9chargez la fiche technique<\/strong> pour savoir comment IAS peut valider votre qualit\u00e9 m\u00e9dia sur Netflix d\u00e8s le premier trimestre 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La&nbsp;v\u00e9rification&nbsp;de la visibilit\u00e9 et du trafic invalide seront disponible sur la nouvelle plateforme Netflix reposant sur la publicit\u00e9 Netflix et IAS s&#8217;associent pour offrir une transparence globale de premier plan \u00e0 la nouvelle plateforme de Netflix, qui sera financ\u00e9e par&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[486,470],"tags":[],"class_list":["post-312015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-partners-fr","category-plateformes-proprietaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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