{"id":312020,"date":"2022-12-16T11:08:55","date_gmt":"2022-12-16T11:08:55","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-industry-pulse-2023\/"},"modified":"2023-08-30T12:40:27","modified_gmt":"2023-08-30T12:40:27","slug":"ias-industry-pulse-2023","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/","title":{"rendered":"IAS Industry Pulse 2023"},"content":{"rendered":"\n

Les experts en m\u00e9dias pr\u00e9voient davantage d’opportunit\u00e9s publicitaires en 2023<\/p>\n\n\n\n

Alors que le secteur r\u00e9fl\u00e9chit \u00e0 l’ann\u00e9e \u00e9coul\u00e9e, l’IAS a effectu\u00e9 sa plong\u00e9e annuelle dans les tendances et les technologies qui fa\u00e7onneront l’avenir : The Industry Pulse.
En 2023, les experts du secteur pr\u00e9voient des opportunit\u00e9s publicitaires encore plus importantes sur des canaux tels que l’audio num\u00e9rique, la TVC et le mobile. Mais 2023 sera aussi l’ann\u00e9e o\u00f9 les publicit\u00e9s entreront dans une nouvelle dimension – les publicit\u00e9s en 3D, les jeux et l’essor du Metaverse sont des sujets qui pr\u00e9occupent les sp\u00e9cialistes du marketing lorsqu’ils se tournent vers l’avenir.<\/p>\n\n\n\n

Plus d’avenues publicitaires, plus de d\u00e9fis en mati\u00e8re de qualit\u00e9 des m\u00e9dias. Comment les experts du secteur pr\u00e9voient-ils de r\u00e9ussir en 2023 ?<\/p>\n\n\n\n

Voici un aper\u00e7u de ce que nous avons d\u00e9couvert :<\/p>\n\n\n\n

– L’audio <\/strong>: 70 % des experts des m\u00e9dias pensent que les auditeurs audio continueront \u00e0 d\u00e9laisser la radio terrestre au profit des alternatives num\u00e9riques.
– TVC et vid\u00e9o <\/strong>: 66 % des experts des m\u00e9dias affirment que la fraude publicitaire sera une pr\u00e9occupation majeure \u00e0 mesure que le volume de l’inventaire publicitaire de la vid\u00e9o num\u00e9rique augmentera.
– Ciblage contextuel<\/strong> : La priorit\u00e9 num\u00e9ro un des experts du secteur en mati\u00e8re de qualit\u00e9 des m\u00e9dias en 2023.<\/p>\n\n\n\n

Innovez, excellez et perturbez l’ann\u00e9e \u00e0 venir. T\u00e9l\u00e9chargez l’Industry Pulse 2023<\/strong> pour commencer d\u00e8s maintenant \u00e0 obtenir de meilleurs r\u00e9sultats.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les experts en m\u00e9dias pr\u00e9voient davantage d’opportunit\u00e9s publicitaires en 2023 Alors que le secteur r\u00e9fl\u00e9chit \u00e0 l’ann\u00e9e \u00e9coul\u00e9e, l’IAS a effectu\u00e9 sa plong\u00e9e annuelle dans les tendances et les technologies qui fa\u00e7onneront l’avenir : The Industry Pulse.En 2023, les experts…<\/p>\n","protected":false},"author":1,"featured_media":312021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[440,449,441,470,468],"tags":[],"class_list":["post-312020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environnements","category-mobile-et-applications","category-programmatique","category-plateformes-proprietaires","category-tv-connectee-et-video"],"acf":[],"yoast_head":"\nIAS Industry Pulse 2023 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS Industry Pulse 2023: Les experts en m\u00e9dias pr\u00e9voient davantage d'opportunit\u00e9s publicitaires en 2023\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Industry Pulse 2023\" \/>\n<meta property=\"og:description\" content=\"IAS Industry Pulse 2023: Les experts en m\u00e9dias pr\u00e9voient davantage d'opportunit\u00e9s publicitaires en 2023\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-16T11:08:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T12:40:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS Industry Pulse 2023\",\"datePublished\":\"2022-12-16T11:08:55+00:00\",\"dateModified\":\"2023-08-30T12:40:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png\",\"articleSection\":[\"Environnements\",\"Mobile et applications\",\"Open Web\",\"Plateformes Sociales\",\"TV Connect\u00e9e et vid\u00e9o\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\",\"name\":\"IAS Industry Pulse 2023 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png\",\"datePublished\":\"2022-12-16T11:08:55+00:00\",\"dateModified\":\"2023-08-30T12:40:27+00:00\",\"description\":\"IAS Industry Pulse 2023: Les experts en m\u00e9dias pr\u00e9voient davantage d'opportunit\u00e9s publicitaires en 2023\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png\",\"width\":860,\"height\":860,\"caption\":\"IndustryPulse2023_860x860\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Industry Pulse 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Industry Pulse 2023 - Integral Ad Science","description":"IAS Industry Pulse 2023: Les experts en m\u00e9dias pr\u00e9voient davantage d'opportunit\u00e9s publicitaires en 2023","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/","og_locale":"fr_FR","og_type":"article","og_title":"IAS Industry Pulse 2023","og_description":"IAS Industry Pulse 2023: Les experts en m\u00e9dias pr\u00e9voient davantage d'opportunit\u00e9s publicitaires en 2023","og_url":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/","og_site_name":"Integral Ad Science","article_published_time":"2022-12-16T11:08:55+00:00","article_modified_time":"2023-08-30T12:40:27+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"IAS Industry Pulse 2023","datePublished":"2022-12-16T11:08:55+00:00","dateModified":"2023-08-30T12:40:27+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/"},"wordCount":253,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png","articleSection":["Environnements","Mobile et applications","Open Web","Plateformes Sociales","TV Connect\u00e9e et vid\u00e9o"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/","url":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/","name":"IAS Industry Pulse 2023 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png","datePublished":"2022-12-16T11:08:55+00:00","dateModified":"2023-08-30T12:40:27+00:00","description":"IAS Industry Pulse 2023: Les experts en m\u00e9dias pr\u00e9voient davantage d'opportunit\u00e9s publicitaires en 2023","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png","width":860,"height":860,"caption":"IndustryPulse2023_860x860"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"IAS Industry Pulse 2023"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/312020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=312020"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/312020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/312021"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=312020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=312020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=312020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}