{"id":318640,"date":"2023-05-10T11:31:00","date_gmt":"2023-05-10T11:31:00","guid":{"rendered":"https:\/\/integralads.com\/?p=318640"},"modified":"2024-03-19T13:26:25","modified_gmt":"2024-03-19T13:26:25","slug":"brand-safety-et-suitability-measurement-pour-youtube","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/brand-safety-et-suitability-measurement-pour-youtube\/","title":{"rendered":"MESURE DE LA BRAND SAFETY ET SUITABILITY DES ANNONCES YOUTUBE\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-une-meilleure-mesure-pour-plus-d-impact\">Une meilleure mesure pour plus d&#8217;impact<\/h4>\n\n\n\n<p>Le contenu vid\u00e9o se d\u00e9veloppe rapidement, brouillant les lignes entre ce qui convient et ce qui ne convient pas \u00e0 votre marque. Prenez le contr\u00f4le du message de votre marque face \u00e0 l\u2019explosion du contenu avec la mesure de s\u00e9curit\u00e9 et de pertinence du leader du march\u00e9 IAS pour YouTube. La solution globale d\u2019IAS offre aux annonceurs une classification granulaire \u00e0 grande \u00e9chelle, gr\u00e2ce \u00e0 une technologie machine learning de pointe. De plus, IAS est certifi\u00e9 par le programme YouTube Measurement, ce qui fait de nous un partenaire de confiance pour am\u00e9liorer vos performances marketing sur YouTube. Avec les mesures de brand safety et de suitability d\u2019IAS sur YouTube, vous obtenez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des informations plus approfondies gr\u00e2ce \u00e0 la technologie de machine learning sur le contenu vid\u00e9o, ce qui vous permet d\u2019obtenir le meilleur score de brand safety et suitability scoring.<\/li>\n\n\n\n<li>Un alignement industriel avec une classification coh\u00e9rente avec le GARM Brand Safety et Suitability framework.<\/li>\n\n\n\n<li>Une classification granulaire \u00e0 grande \u00e9chelle avec des rapports quotidiens sur les cat\u00e9gories GARM et les quatre niveaux de risque, permettant aux annonceurs de rester inform\u00e9s et de prendre des mesures.<\/li>\n<\/ul>\n\n\n\n<p>Maximisez l\u2019impact de votre campagne sur YouTube gr\u00e2ce \u00e0 des mesures de brand safety et de suitability measurement sophistiqu\u00e9es.<\/p>\n\n\n\n<p><strong>T\u00e9l\u00e9chargez la fiche technique d\u00e8s maintenant pour commencer.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS analyse en d\u00e9tail les images, le texte et le son de milliards de contenus vid\u00e9o chaque jour gr\u00e2ce \u00e0 une technologie d\u2019Intelligence Artificielle.<\/p>\n","protected":false},"author":59,"featured_media":329301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444],"tags":[],"class_list":["post-318640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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