{"id":330079,"date":"2024-02-05T16:29:32","date_gmt":"2024-02-05T16:29:32","guid":{"rendered":"https:\/\/integralads.com\/?p=330079"},"modified":"2024-03-18T16:33:40","modified_gmt":"2024-03-18T16:33:40","slug":"mesurer-brand-safety-et-suitability-sur-meta","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/mesurer-brand-safety-et-suitability-sur-meta\/","title":{"rendered":"Mesurer Brand Safety et Suitability sur Meta"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>IAS a renforc\u00e9 son partenariat de mesure avec Meta en int\u00e9grant de nouvelles capabilit\u00e9s de mesure \u00e0 son offre Total Media Quality.\u00a0 La m\u00e9trique de mesure Brand Safety et Suitability est d\u00e9sormais disponible avec Meta et permet d\u2019offrir aux annonceurs plus de transparence sur les campagnes diffus\u00e9es dans le Feed Facebook et Instagram et\/ou au format Reels.<em> <\/em>Gr\u00e2ce \u00e0 ce nouvel indicateur, les marques peuvent s\u2019assurer que leurs publicit\u00e9s soient diffus\u00e9es dans un contenu qui est en ad\u00e9quation avec leurs valeurs et objectifs.\u00a0<\/p>\n\n\n\n<p>Notre solution de mesure Brand Safety et Suitability innove en apportant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une classification g\u00e9n\u00e9r\u00e9e par IA<\/strong>: Une mesure compl\u00e8te incluant les postes adjacents \u00e0 la campagne publicitaire, soit avant et apr\u00e8s la publicit\u00e9. Notre technologie multim\u00e9dia d\u00e9crypte pr\u00e9cis\u00e9ment un contenu vid\u00e9o. Son analyse frame-by-frame des images, audio, et du texte est la plus pr\u00e9cise du march\u00e9, robuste et scalable.<\/li>\n\n\n\n<li><strong>Confiance et transparence<\/strong>: Notre analyse respecte les crit\u00e8res du Global Alliance for Responsible Media (GARM), afin d\u2019avoir une validation third-party standardis\u00e9e, transparente et de confiance.&nbsp;<\/li>\n\n\n\n<li><strong>Validation third-party:<\/strong> Une mesure tierce permet de comprendre la performance r\u00e9elle de ses inventaires, de prendre les meilleures d\u00e9cisions possibles pour sa marque et d&#8217;optimiser sa performance en temps r\u00e9el.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Les annonceurs peuvent s&#8217;appuyer sur IAS Signal, afin d\u2019obtenir un reporting unifi\u00e9, simple et clair pour g\u00e9rer leurs campagnes plus facilement et visualiser la performance transverse des campagnes diffus\u00e9es au sein de l\u2019\u00e9cosyst\u00e8me Meta.<br><\/p>\n\n\n\n<p><strong>T\u00e9l\u00e9chargez notre One Sheeter ou contactez-nous si vous souhaitez en savoir plus.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/ES_Meta_Brand_Safety_Suitability_Measurement_IAS.pdf\" style=\"border-radius:1px;background-color:#5c9877\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00c9L\u00c9CHARGER LE ONE SHEETER<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IAS a renforc\u00e9 son partenariat de mesure avec Meta en int\u00e9grant de nouvelles capabilit\u00e9s de mesure \u00e0 son offre Total Media Quality.\u00a0 La m\u00e9trique de mesure Brand Safety et Suitability est d\u00e9sormais disponible avec Meta et permet d\u2019offrir aux annonceurs&#8230;<\/p>\n","protected":false},"author":66,"featured_media":328983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,444,485,449,486],"tags":[],"class_list":["post-330079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-brand-safety-suitability-fr","category-featured-fr","category-mobile-et-applications","category-our-partners-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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