{"id":330137,"date":"2023-10-24T13:28:00","date_gmt":"2023-10-24T13:28:00","guid":{"rendered":"https:\/\/integralads.com\/?p=330137"},"modified":"2024-03-25T14:43:22","modified_gmt":"2024-03-25T14:43:22","slug":"rapport-ias-transformer-les-gamers-en-consommateurs","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/rapport-ias-transformer-les-gamers-en-consommateurs\/","title":{"rendered":"Rapport IAS : transformer les gamers en consommateurs"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-comment-les-annonceurs-peuvent-favoriser-une-perception-positive-dans-les-environnements-des-jeux-videos\">COMMENT LES ANNONCEURS PEUVENT FAVORISER UNE PERCEPTION POSITIVE DANS LES ENVIRONNEMENTS DES JEUX VID\u00c9OS ?<\/h2>\n\n\n\n<p>Les jeux vid\u00e9o se pr\u00e9parent \u00e0 devenir un canal puissant pour les sp\u00e9cialistes du marketing. Et comme plus de la moiti\u00e9 des gamers passent au moins huit heures par semaine \u00e0 jouer \u00e0 des jeux vid\u00e9o, les sp\u00e9cialistes du marketing ont la possibilit\u00e9 d&#8217;exploiter ce public tr\u00e8s engag\u00e9 pour faire passer leurs messages de marque.<br><br>Quelle approche les sp\u00e9cialistes du marketing devraient-ils adopter pour encourager une r\u00e9action positive chez les consommateurs ?<br>Dans sa derni\u00e8re \u00e9tude, IAS explore la mani\u00e8re dont les consommateurs per\u00e7oivent les publicit\u00e9s dans les jeux et d\u00e9couvre comment les sp\u00e9cialistes du marketing peuvent strat\u00e9giquement transformer les joueurs en consommateurs.<br><br><strong>Voici ce que l\u2019\u00e9tude r\u00e9v\u00e8le:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>61 %<\/strong> des gamers sont ouverts \u00e0 des publicit\u00e9s non perturbatrices dans le jeu.<\/li>\n\n\n\n<li><strong>65 % <\/strong>des gamers pr\u00e9f\u00e8rent voir des publicit\u00e9s en rapport avec le contenu du jeu auquel ils jouent.<\/li>\n\n\n\n<li><strong>52 %<\/strong> des gamers d\u00e9clarent qu&#8217;ils \u00e9viteront d&#8217;acheter \u00e0 des marques qui font de la publicit\u00e9 \u00e0 proximit\u00e9 d&#8217;un contenu de jeu risqu\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>T\u00e9l\u00e9chargez l&#8217;\u00e9tude Transformer les gamers en consommateurs, pour d\u00e9couvrir comment optimiser vos performances en tirant parti de l&#8217;\u00e9volution constante de l&#8217;univers des jeux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMMENT LES ANNONCEURS PEUVENT FAVORISER UNE PERCEPTION POSITIVE DANS LES ENVIRONNEMENTS DES JEUX VID\u00c9OS ? Les jeux vid\u00e9o se pr\u00e9parent \u00e0 devenir un canal puissant pour les sp\u00e9cialistes du marketing. Et comme plus de la moiti\u00e9 des gamers passent au&#8230;<\/p>\n","protected":false},"author":66,"featured_media":327684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[467,463],"tags":[],"class_list":["post-330137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficacite-optimisation","category-etudes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport IAS : transformer les gamers en consommateurs - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/rapport-ias-transformer-les-gamers-en-consommateurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport IAS : transformer les gamers en consommateurs\" \/>\n<meta property=\"og:description\" content=\"COMMENT LES ANNONCEURS PEUVENT FAVORISER UNE PERCEPTION POSITIVE DANS LES ENVIRONNEMENTS DES JEUX VID\u00c9OS ? Les jeux vid\u00e9o se pr\u00e9parent \u00e0 devenir un canal puissant pour les sp\u00e9cialistes du marketing. 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