{"id":330166,"date":"2024-03-21T16:19:27","date_gmt":"2024-03-21T16:19:27","guid":{"rendered":"https:\/\/integralads.com\/?p=330166"},"modified":"2024-06-20T09:59:02","modified_gmt":"2024-06-20T09:59:02","slug":"ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/","title":{"rendered":"IAS accr\u00e9dit\u00e9 par le MRC pour sa mesure de la visibilit\u00e9 des publicit\u00e9s sur YouTube"},"content":{"rendered":"\n<p>IAS a re\u00e7u une nouvelle accr\u00e9ditation de la part du Media Rating Council (MRC) qui certifie sa m\u00e9trique de mesure de la visibilit\u00e9 des annonces YouTube sur desktop et mobile.<\/p>\n\n\n\n<p>Cette nouvelle accr\u00e9ditation permet de confirmer l&#8217;engagement et le r\u00f4le jou\u00e9 par IAS en tant que tier mesureur de confiance. La mission d&#8217;IAS est d&#8217;apporter plus de transparence au sein d&#8217;un march\u00e9 publicitaire complexe, opaque et d\u00e9structur\u00e9. IAS fournit des rapports de visibilit\u00e9 au sein du Ads Data Hub de Google gr\u00e2ce aux donn\u00e9es issues de plateformes cl\u00e9s telles que Google Ads et Display &amp; Video 360 (DV 360) et YouTube Reserve. <\/p>\n\n\n\n<p>Les formats couverts par notre solution de mesure accr\u00e9dit\u00e9e sont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicit\u00e9 in-stream skippable et non-skippable<\/li>\n\n\n\n<li>Publicit\u00e9 in-stream standard<\/li>\n\n\n\n<li>YouTube Select<\/li>\n\n\n\n<li>Bumper ads<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u00e9l\u00e9chargez notre One Sheeter ou contactez-nous si vous souhaitez en savoir plus ! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS a re\u00e7u une nouvelle accr\u00e9ditation de la part du Media Rating Council (MRC) qui certifie sa m\u00e9trique de mesure de la visibilit\u00e9 des annonces YouTube sur desktop et mobile. Cette nouvelle accr\u00e9ditation permet de confirmer l&#8217;engagement et le r\u00f4le&#8230;<\/p>\n","protected":false},"author":66,"featured_media":330140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,485,448],"tags":[],"class_list":["post-330166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-featured-fr","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS accr\u00e9dit\u00e9 par le MRC pour sa mesure de la visibilit\u00e9 des publicit\u00e9s sur YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS accr\u00e9dit\u00e9 par le MRC pour sa mesure de la visibilit\u00e9 des publicit\u00e9s sur YouTube\" \/>\n<meta property=\"og:description\" content=\"IAS a re\u00e7u une nouvelle accr\u00e9ditation de la part du Media Rating Council (MRC) qui certifie sa m\u00e9trique de mesure de la visibilit\u00e9 des annonces YouTube sur desktop et mobile. Cette nouvelle accr\u00e9ditation permet de confirmer l&#8217;engagement et le r\u00f4le...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-21T16:19:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T09:59:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VANESSA GRENIER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VANESSA GRENIER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/\"},\"author\":{\"name\":\"VANESSA GRENIER\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42\"},\"headline\":\"IAS accr\u00e9dit\u00e9 par le MRC pour sa mesure de la visibilit\u00e9 des publicit\u00e9s sur YouTube\",\"datePublished\":\"2024-03-21T16:19:27+00:00\",\"dateModified\":\"2024-06-20T09:59:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png\",\"articleSection\":[\"Analyses\",\"Featured\",\"Visibilit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/ias-accredite-par-le-mrc-pour-sa-mesure-de-la-visibilite-des-publicites-sur-youtube\/\",\"name\":\"IAS accr\u00e9dit\u00e9 par le MRC pour sa mesure de la visibilit\u00e9 des publicit\u00e9s sur YouTube - 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