{"id":330210,"date":"2024-03-25T14:40:39","date_gmt":"2024-03-25T14:40:39","guid":{"rendered":"https:\/\/integralads.com\/?p=330210"},"modified":"2024-03-28T13:13:28","modified_gmt":"2024-03-28T13:13:28","slug":"bel-acteur-engage-pour-la-qualite-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/bel-acteur-engage-pour-la-qualite-media\/","title":{"rendered":"Bel acteur engag\u00e9 pour la Qualit\u00e9 M\u00e9dia"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-la-publicite-responsable-levier-de-performance-durable-pour-les-marques\">LA PUBLICIT\u00c9 RESPONSABLE : LEVIER DE PERFORMANCE DURABLE POUR LES MARQUES<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IAS x Bel - La publicite\u0301 responsable comme levier de performance\" src=\"https:\/\/player.vimeo.com\/video\/928385698?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Objectif<\/strong> : Bel, un des leaders mondiaux de l&#8217;industrie alimentaire avec des marques telles que : La Vache qui Rit\u00ae, Kiri\u00ae, Babybel\u00ae, Boursin\u00ae, Nurishh\u00ae, Pom\u2019Potes\u00ae, et GoGo squeeZ\u00ae souhaitait optimiser ses d\u00e9penses m\u00e9dias tout en pla\u00e7ant la qualit\u00e9 m\u00e9dia au centre de sa strat\u00e9gie marketing.<\/p>\n\n\n\n<p><strong>Solution<\/strong> : IAS a mis \u00e0 disposition de Bel un set complet d&#8217;outils de mesure (Visibilit\u00e9, Fraude, Brand Safety) et d&#8217;optimisation publicitaire permettant au groupe Bel de garder le contr\u00f4le sur ses campagnes diffus\u00e9es au sein de plus de 20 pays et pour 17 de ses marques. La d\u00e9finition d&#8217;un profil Brand Suitability personnalis\u00e9 a permis au groupe d&#8217;incarner ses valeurs &#8211; \u00e0 travers les contenus sponsoris\u00e9s ou non &#8211; tandis que la mise en place de segments pre-bid et de solutions de &#8220;blocking&#8221; sont des moyens efficaces de pr\u00e9server sa r\u00e9putation et son image de marque \u00e0 l&#8217;\u00e9chelle internationale. <\/p>\n\n\n\n<p><strong>R\u00e9sultats :<\/strong> Gr\u00e2ce \u00e0 cette solution responsable, Bel a d\u00e9pass\u00e9 les KPIs moyens du secteur au sein de 3 cat\u00e9gories :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>97% Brand Protection Rate<\/li>\n\n\n\n<li>0,33% Invalid Traffic rate (IVT)<\/li>\n\n\n\n<li>55% MRC Viewability Rate<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u00e9l\u00e9chargez notre cas client afin d&#8217;en apprendre davantage. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LA PUBLICIT\u00c9 RESPONSABLE : LEVIER DE PERFORMANCE DURABLE POUR LES MARQUES Objectif : Bel, un des leaders mondiaux de l&#8217;industrie alimentaire avec des marques telles que : La Vache qui Rit\u00ae, Kiri\u00ae, Babybel\u00ae, Boursin\u00ae, Nurishh\u00ae, Pom\u2019Potes\u00ae, et GoGo squeeZ\u00ae souhaitait&#8230;<\/p>\n","protected":false},"author":66,"featured_media":325314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,444,450,467,485,486,448],"tags":[],"class_list":["post-330210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-brand-safety-suitability-fr","category-case-studies-fr","category-efficacite-optimisation","category-featured-fr","category-our-partners-fr","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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