{"id":339143,"date":"2025-01-22T15:55:11","date_gmt":"2025-01-22T15:55:11","guid":{"rendered":"https:\/\/integralads.com\/?p=339143"},"modified":"2025-01-23T13:08:10","modified_gmt":"2025-01-23T13:08:10","slug":"recherche-the-future-of-ctv-investment","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/recherche-the-future-of-ctv-investment\/","title":{"rendered":"Recherche : The Future of CTV Investment"},"content":{"rendered":"

Comment les experts m\u00e9dia envisagent le futur des investissements publicitaires et le niveau de qualit\u00e9 m\u00e9dia en CTV<\/strong><\/h2>\n

Le march\u00e9 de la CTV est extr\u00eamement comp\u00e9titif et fragment\u00e9. Les annonceurs sont sous pression, contraints de faire plus avec moins, les budgets sont loin d\u2019\u00eatre extensibles mais la demande d\u2019efficacit\u00e9 est \u00e0 son \u00e0 son paroxysme.<\/p>\n

Comme les TV Connect\u00e9es sont un moteur de croissance, IAS a men\u00e9 l\u2019enqu\u00eate afin de comprendre les motivations et perspectives derri\u00e8re les investissements r\u00e9alis\u00e9s sur ce canal et \u00e0 quel curseur peut-on placer le r\u00f4le jou\u00e9 par la qualit\u00e9 m\u00e9dia\u00a0?<\/p>\n

Notre rapport d\u00e9taill\u00e9 sur la CTV revient sur :<\/strong><\/h4>\n
    \n
  • Les attraits et sp\u00e9cificit\u00e9s de la CTV,<\/li>\n
  • Les obstacles et principaux d\u00e9fis \u00e0 relever,<\/li>\n
  • Les strat\u00e9gies \u00e0 mettre en place pour maximiser l\u2019impact des campagnes en CTV.<\/li>\n<\/ul>\n

    Les TV Connect\u00e9es sont un environnement publicitaire puissant \u2013 mais il est essentiel de garder le contr\u00f4le sur les investissements r\u00e9alis\u00e9s sur ce canal \u00e9mergeant. T\u00e9l\u00e9chargez notre \u00e9tude pour en savoir plus.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Comment les experts m\u00e9dia envisagent le futur des investissements publicitaires et le niveau de qualit\u00e9 m\u00e9dia en CTV Le march\u00e9 de la CTV est extr\u00eamement comp\u00e9titif et fragment\u00e9. Les annonceurs sont sous pression, contraints de faire plus avec moins, les…<\/p>\n","protected":false},"author":59,"featured_media":335992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463,485,468],"tags":[],"class_list":["post-339143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","category-featured-fr","category-tv-connectee-et-video"],"acf":[],"yoast_head":"\nRecherche : The Future of CTV Investment - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/recherche-the-future-of-ctv-investment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recherche : The Future of CTV Investment\" \/>\n<meta property=\"og:description\" content=\"Comment les experts m\u00e9dia envisagent le futur des investissements publicitaires et le niveau de qualit\u00e9 m\u00e9dia en CTV Le march\u00e9 de la CTV est extr\u00eamement comp\u00e9titif et fragment\u00e9. 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