{"id":339186,"date":"2025-01-30T16:23:57","date_gmt":"2025-01-30T16:23:57","guid":{"rendered":"https:\/\/integralads.com\/?p=339186"},"modified":"2025-04-09T13:09:47","modified_gmt":"2025-04-09T13:09:47","slug":"ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/","title":{"rendered":"IAS X Ogury : Maximiser l&#8217;impact d&#8217;un inventaire de qualit\u00e9"},"content":{"rendered":"<h2 id=\"h-decouvrez-le-lien-de-correlation-entre-performance-contexte-et-attention\">D\u00c9COUVREZ LE LIEN DE CORR\u00c9LATION ENTRE PERFORMANCE, CONTEXTE ET ATTENTION PUBLICITAIRE<\/h2>\n<p>Ogury, un des leaders de la publicit\u00e9 en ligne a souhait\u00e9 comprendre quels KPIs se cachaient derri\u00e8re un inventaire de qualit\u00e9 en comparaison avec d&#8217;autres formats et plateformes. La solution d&#8217;IAS a permis de d\u00e9montrer l&#8217;excellence d\u00e9livr\u00e9e par un acteur comme Ogury et les strat\u00e9gies d&#8217;optimisation possibles en mati\u00e8re de :<\/p>\n<ul>\n<li>Visibilit\u00e9<\/li>\n<li>Brand Safety &amp; Suitability<\/li>\n<li>Trafic Invalide (IVT)<\/li>\n<\/ul>\n<p>T\u00e9l\u00e9chargez notre case study pour en savoir plus !<\/p>\n<p>Cr\u00e9\u00e9e en 2014, Ogury fait aujourd\u2019hui partie des leaders mondiaux de la publicit\u00e9 digitale. En misant d\u00e8s sa cr\u00e9ation sur le respect des donn\u00e9es de l\u2019utilisateur, elle a anticip\u00e9 l\u2019\u00e9volution du march\u00e9 et connu une croissance fulgurante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00c9COUVREZ LE LIEN DE CORR\u00c9LATION ENTRE PERFORMANCE, CONTEXTE ET ATTENTION PUBLICITAIRE Ogury, un des leaders de la publicit\u00e9 en ligne a souhait\u00e9 comprendre quels KPIs se cachaient derri\u00e8re un inventaire de qualit\u00e9 en comparaison avec d&#8217;autres formats et plateformes. La&#8230;<\/p>\n","protected":false},"author":66,"featured_media":338496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[444,450,473,445,442,448],"tags":[],"class_list":["post-339186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-case-studies-fr","category-editeurs-regies","category-fraude-publicitaire","category-ressources","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS X Ogury : Maximiser l&#039;impact d&#039;un inventaire de qualit\u00e9 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS X Ogury : Maximiser l&#039;impact d&#039;un inventaire de qualit\u00e9\" \/>\n<meta property=\"og:description\" content=\"D\u00c9COUVREZ LE LIEN DE CORR\u00c9LATION ENTRE PERFORMANCE, CONTEXTE ET ATTENTION PUBLICITAIRE Ogury, un des leaders de la publicit\u00e9 en ligne a souhait\u00e9 comprendre quels KPIs se cachaient derri\u00e8re un inventaire de qualit\u00e9 en comparaison avec d&#8217;autres formats et plateformes. La...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T16:23:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T13:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VANESSA GRENIER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VANESSA GRENIER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/\"},\"author\":{\"name\":\"VANESSA GRENIER\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42\"},\"headline\":\"IAS X Ogury : Maximiser l&#8217;impact d&#8217;un inventaire de qualit\u00e9\",\"datePublished\":\"2025-01-30T16:23:57+00:00\",\"dateModified\":\"2025-04-09T13:09:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/\"},\"wordCount\":139,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Case Studies\",\"\u00c9diteurs et R\u00e9gies\",\"Fraude publicitaire\",\"Ressources\",\"Visibilit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/\",\"name\":\"IAS X Ogury : Maximiser l'impact d'un inventaire de qualit\u00e9 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png\",\"datePublished\":\"2025-01-30T16:23:57+00:00\",\"dateModified\":\"2025-04-09T13:09:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png\",\"width\":860,\"height\":860,\"caption\":\"SEO Blog - Core Verification - Tile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS X Ogury : Maximiser l&#8217;impact d&#8217;un inventaire de qualit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42\",\"name\":\"VANESSA GRENIER\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/325e71ce4964ba30bd44e4094be5d1587e6825a53dbdd6d4579f118578623c91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/325e71ce4964ba30bd44e4094be5d1587e6825a53dbdd6d4579f118578623c91?s=96&d=mm&r=g\",\"caption\":\"VANESSA GRENIER\"},\"url\":\"https:\/\/integralads.com\/fr\/insider\/author\/vgrenierintegralads-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS X Ogury : Maximiser l'impact d'un inventaire de qualit\u00e9 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/","og_locale":"fr_FR","og_type":"article","og_title":"IAS X Ogury : Maximiser l'impact d'un inventaire de qualit\u00e9","og_description":"D\u00c9COUVREZ LE LIEN DE CORR\u00c9LATION ENTRE PERFORMANCE, CONTEXTE ET ATTENTION PUBLICITAIRE Ogury, un des leaders de la publicit\u00e9 en ligne a souhait\u00e9 comprendre quels KPIs se cachaient derri\u00e8re un inventaire de qualit\u00e9 en comparaison avec d&#8217;autres formats et plateformes. La...","og_url":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/","og_site_name":"Integral Ad Science","article_published_time":"2025-01-30T16:23:57+00:00","article_modified_time":"2025-04-09T13:09:47+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png","type":"image\/png"}],"author":"VANESSA GRENIER","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"VANESSA GRENIER","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/"},"author":{"name":"VANESSA GRENIER","@id":"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42"},"headline":"IAS X Ogury : Maximiser l&#8217;impact d&#8217;un inventaire de qualit\u00e9","datePublished":"2025-01-30T16:23:57+00:00","dateModified":"2025-04-09T13:09:47+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/"},"wordCount":139,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png","articleSection":["Brand Safety &amp; Suitability","Case Studies","\u00c9diteurs et R\u00e9gies","Fraude publicitaire","Ressources","Visibilit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/","url":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/","name":"IAS X Ogury : Maximiser l'impact d'un inventaire de qualit\u00e9 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png","datePublished":"2025-01-30T16:23:57+00:00","dateModified":"2025-04-09T13:09:47+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png","width":860,"height":860,"caption":"SEO Blog - Core Verification - Tile"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/ias-x-ogury-maximiser-limpact-dun-inventaire-de-qualite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"IAS X Ogury : Maximiser l&#8217;impact d&#8217;un inventaire de qualit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42","name":"VANESSA GRENIER","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/325e71ce4964ba30bd44e4094be5d1587e6825a53dbdd6d4579f118578623c91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/325e71ce4964ba30bd44e4094be5d1587e6825a53dbdd6d4579f118578623c91?s=96&d=mm&r=g","caption":"VANESSA GRENIER"},"url":"https:\/\/integralads.com\/fr\/insider\/author\/vgrenierintegralads-com\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/339186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=339186"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/339186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/338496"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=339186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=339186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=339186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}