{"id":342276,"date":"2025-05-19T13:27:35","date_gmt":"2025-05-19T13:27:35","guid":{"rendered":"https:\/\/integralads.com\/?p=342276"},"modified":"2025-06-04T14:12:34","modified_gmt":"2025-06-04T14:12:34","slug":"comment-optimiser-ses-publicites-sur-tiktok","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/comment-optimiser-ses-publicites-sur-tiktok\/","title":{"rendered":"Comment optimiser ses publicit\u00e9s sur TikTok ?"},"content":{"rendered":"\n<p>Maximiser ses investissements publicitaires et augmenter le ROI de ses campagnes sur TikTok est plus facile que jamais. Il est d\u00e9sormais possible de configurer des listes d&#8217;exclusion vid\u00e9o avant m\u00eame qu&#8217;une ench\u00e8re publicitaire ne soit plac\u00e9e. Les annonceurs gardent ainsi le contr\u00f4le sur leurs investissements publicitaires et le contexte de diffusion des publicit\u00e9s sur TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-avoir-recours-a-l-optimisation-publicitaire-sur-tiktok\">Pourquoi avoir recours \u00e0 l&#8217;optimisation publicitaire sur TikTok :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personnalisation:<\/strong> Il existe 12 cat\u00e9gories de contenu \u00e0 risque, parmi elles il est possible de choisir les th\u00e9matiques \u00e0 \u00e9viter en priorit\u00e9 pour une marque. Le seuil de tol\u00e9rance est personnalisable selon les cat\u00e9gories. \u00a0<\/li>\n\n\n\n<li><strong>Couverture mondiale:<\/strong> Une solution d&#8217;optimisation comme Total Media Quality permet de scaler ses campagnes en tout s\u00e9curit\u00e9 en atteignant des audiences dans le monde entier et en \u00e9vitant les clusters de contenus inadapt\u00e9s gr\u00e2ce \u00e0 l&#8217;IA. <\/li>\n\n\n\n<li><strong>Transparence:<\/strong> Les listes d&#8217;exclusion d&#8217;IAS d\u00e9di\u00e9es aux formats vid\u00e9os sont actionnables de mani\u00e8re transparente dans IAS Signal. La totalit\u00e9 des impressions publicitaires de chaque campagne sont automatiquement mesur\u00e9es et classifi\u00e9es. Les annonceurs peuvent v\u00e9rifier que les listes fonctionnent efficacement et ajuster leur strat\u00e9gie de ciblage si n\u00e9cessaire.<\/li>\n\n\n\n<li><strong>Analyse image par image : <\/strong>Les solutions d&#8217;IAS sont g\u00e9n\u00e9r\u00e9es par IA. Elles permettent aux annonceurs de classer avec pr\u00e9cision les contenus UGC publi\u00e9s sur TikTok tout en suivant le rythme effr\u00e9n\u00e9 des publications quotidiennes. Cette analyse image par image, combine des signaux visuels, audios et textuels afin de comprendre r\u00e9ellement la signification d&#8217;un contenu.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Maximiser ses investissements publicitaires et augmenter le ROI de ses campagnes sur TikTok est plus facile que jamais. Il est d\u00e9sormais possible de configurer des listes d&#8217;exclusion vid\u00e9o avant m\u00eame qu&#8217;une ench\u00e8re publicitaire ne soit plac\u00e9e. Les annonceurs gardent ainsi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":341284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[444,463,485,470,442],"tags":[],"class_list":["post-342276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-etudes","category-featured-fr","category-plateformes-proprietaires","category-ressources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment optimiser ses publicit\u00e9s sur TikTok ? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/comment-optimiser-ses-publicites-sur-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment optimiser ses publicit\u00e9s sur TikTok ?\" \/>\n<meta property=\"og:description\" content=\"Maximiser ses investissements publicitaires et augmenter le ROI de ses campagnes sur TikTok est plus facile que jamais. 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