{"id":344439,"date":"2025-12-11T10:00:36","date_gmt":"2025-12-11T10:00:36","guid":{"rendered":"https:\/\/integralads.com\/?p=344439"},"modified":"2025-12-12T12:58:29","modified_gmt":"2025-12-12T12:58:29","slug":"industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/","title":{"rendered":"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344439\" class=\"elementor elementor-344439\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1784df63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81849\" data-id=\"1784df63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6134ba94\" data-eae-slider=\"30690\" data-id=\"6134ba94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8d03e2 elementor-widget elementor-widget-text-editor\" data-id=\"2a8d03e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2 id=\"h-notre-rapport-industry-pulse-2026-revele-les-grandes-priorites-du-marche-et-les-defis-a-venir\" class=\"wp-block-heading\">Notre rapport Industry Pulse 2026 r\u00e9v\u00e8le les grandes priorit\u00e9s du march\u00e9 et les d\u00e9fis \u00e0 venir.<\/h2>\n\n<p>\u00a0<\/p>\n<p>Alors que 2026 s\u2019annonce comme une ann\u00e9e charni\u00e8re, l\u2019\u00e9cosyst\u00e8me publicitaire entre dans une phase de transformation profonde. Pour anticiper les tendances majeures qui fa\u00e7onneront l\u2019ann\u00e9e \u00e0 venir, pr\u00e8s de 300 experts am\u00e9ricains issus de marques, agences, \u00e9diteurs et ad tech ont \u00e9t\u00e9 interrog\u00e9s. Leur vision met en lumi\u00e8re un paysage marqu\u00e9 par l\u2019IA, l\u2019essor du contenu vid\u00e9o et une exigence accrue de qualit\u00e9.<\/p>\n\n<h5>\u00a0<\/h5>\n<h5 id=\"h-le-contenu-video-et-le-social-moteurs-de-l-evolution-des-environnements-publicitaires\" class=\"wp-block-heading\"><strong>Le contenu vid\u00e9o et le social, moteurs de l\u2019\u00e9volution des environnements publicitaires<\/strong><\/h5>\n\n<p>Les formats vid\u00e9o occupent une place centrale :<br \/>\u2022 88 % des experts consid\u00e8rent les contenus vid\u00e9o en ligne comme une priorit\u00e9 absolue.<br \/>\u2022 Avec la mont\u00e9e des environnements cr\u00e9ateurs, brand safety et brand suitability deviennent essentielles : 87 % jugent indispensable de garantir la pertinence du cr\u00e9ateur dans les campagnes vid\u00e9o.<br \/>\u2022 Sur les plateformes sociales, la tendance se confirme : 82 % estiment que brand safety et brand suitability sont cl\u00e9s face \u00e0 la hausse des risques d\u2019adjacence.<\/p>\n\n<p>L\u2019omnipr\u00e9sence du format vid\u00e9o confirme son r\u00f4le structurant dans la captation de l\u2019attention, tout en renfor\u00e7ant la n\u00e9cessit\u00e9 de ma\u00eetriser la qualit\u00e9 des environnements de diffusion.<\/p>\n\n<h5>\u00a0<\/h5>\n<h5 id=\"h-l-intelligence-artificielle-enthousiasme-et-vigilance\" class=\"wp-block-heading\"><strong>L\u2019intelligence artificielle : enthousiasme et vigilance<\/strong><\/h5>\n\n<p>L\u2019IA \u2014 en particulier l\u2019IA g\u00e9n\u00e9rative \u2014 transforme la cr\u00e9ation, l\u2019optimisation et la diffusion publicitaire :<br \/>\u2022 61 % des experts se disent enthousiastes face aux opportunit\u00e9s offertes par l\u2019IA g\u00e9n\u00e9rative.<br \/>\u2022 53 % identifient l\u2019adjacence \u00e0 des contenus g\u00e9n\u00e9r\u00e9s par IA comme l\u2019un des principaux d\u00e9fis pour 2026.<\/p>\n\n<p>L\u2019IA ouvre de nouvelles perspectives, mais appelle \u00e0 un contr\u00f4le renforc\u00e9 pour pr\u00e9server la qualit\u00e9 et l\u2019int\u00e9grit\u00e9 des environnements publicitaires.<\/p>\n\n<h5>\u00a0<\/h5>\n<h5 id=\"h-la-qualite-media-pilier-de-la-performance\" class=\"wp-block-heading\"><strong>La qualit\u00e9 m\u00e9dia, pilier de la performance<\/strong><\/h5>\n\n<p>Dans un \u00e9cosyst\u00e8me publicitaire toujours plus complexe, les fondamentaux se renforcent.<br \/>Sur les plateformes sociales, trois indicateurs cl\u00e9s \u00e9mergent pour mesurer la performance r\u00e9elle :<br \/>\u2022 La visibilit\u00e9 (85 %)<br \/>\u2022 L\u2019attention (77 %)<br \/>\u2022 Brand safety et brand suitability<\/p>\n\n<p>Dans le retail media, en forte croissance, la dynamique est similaire : 83 % soulignent l\u2019importance de mesurer la fraude publicitaire, la visibilit\u00e9 et brand safety et brand suitability pour obtenir des r\u00e9sultats fiables.<\/p>\n\n<p>La qualit\u00e9 m\u00e9dia reste un levier central pour optimiser les investissements et maximiser l\u2019efficacit\u00e9 des campagnes.<\/p>\n\n<p>Acc\u00e9dez \u00e0 l\u2019ensemble des insights<\/p>\n\n<p>Le rapport complet Industry Pulse 2026 propose une analyse approfondie des tendances qui fa\u00e7onneront la publicit\u00e9 dans l\u2019ann\u00e9e \u00e0 venir : \u00e9volution des usages vid\u00e9o, mont\u00e9e en puissance de l\u2019IA, importance croissante de l\u2019attention, et transformation structurelle de l\u2019\u00e9cosyst\u00e8me publicitaire.<\/p>\n\n<p>T\u00e9l\u00e9charger le rapport complet pour d\u00e9couvrir l\u2019ensemble des insights et perspectives d\u2019experts.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Notre rapport Industry Pulse 2026 r\u00e9v\u00e8le les grandes priorit\u00e9s du march\u00e9 et les d\u00e9fis \u00e0 venir. Alors que 2026 s\u2019annonce comme une ann\u00e9e charni\u00e8re, l\u2019\u00e9cosyst\u00e8me publicitaire entre dans une phase de transformation profonde. Pour anticiper les tendances majeures qui fa\u00e7onneront&#8230;<\/p>\n","protected":false},"author":66,"featured_media":344392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444,472,463,485,441,470,468,448],"tags":[],"class_list":["post-344439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-fr","category-ciblage-contextuel","category-etudes","category-featured-fr","category-programmatique","category-plateformes-proprietaires","category-tv-connectee-et-video","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire\" \/>\n<meta property=\"og:description\" content=\"Notre rapport Industry Pulse 2026 r\u00e9v\u00e8le les grandes priorit\u00e9s du march\u00e9 et les d\u00e9fis \u00e0 venir. Alors que 2026 s\u2019annonce comme une ann\u00e9e charni\u00e8re, l\u2019\u00e9cosyst\u00e8me publicitaire entre dans une phase de transformation profonde. Pour anticiper les tendances majeures qui fa\u00e7onneront...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-11T10:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T12:58:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VANESSA GRENIER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VANESSA GRENIER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/\"},\"author\":{\"name\":\"VANESSA GRENIER\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42\"},\"headline\":\"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire\",\"datePublished\":\"2025-12-11T10:00:36+00:00\",\"dateModified\":\"2025-12-12T12:58:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Ciblage Contextuel\",\"\u00c9tudes\",\"Featured\",\"Open Web\",\"Plateformes Sociales\",\"TV Connect\u00e9e et vid\u00e9o\",\"Visibilit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/\",\"name\":\"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png\",\"datePublished\":\"2025-12-11T10:00:36+00:00\",\"dateModified\":\"2025-12-12T12:58:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png\",\"width\":720,\"height\":720,\"caption\":\"2026 Industry Pulse Report\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42\",\"name\":\"VANESSA GRENIER\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/325e71ce4964ba30bd44e4094be5d1587e6825a53dbdd6d4579f118578623c91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/325e71ce4964ba30bd44e4094be5d1587e6825a53dbdd6d4579f118578623c91?s=96&d=mm&r=g\",\"caption\":\"VANESSA GRENIER\"},\"url\":\"https:\/\/integralads.com\/fr\/insider\/author\/vgrenierintegralads-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/","og_locale":"fr_FR","og_type":"article","og_title":"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire","og_description":"Notre rapport Industry Pulse 2026 r\u00e9v\u00e8le les grandes priorit\u00e9s du march\u00e9 et les d\u00e9fis \u00e0 venir. Alors que 2026 s\u2019annonce comme une ann\u00e9e charni\u00e8re, l\u2019\u00e9cosyst\u00e8me publicitaire entre dans une phase de transformation profonde. Pour anticiper les tendances majeures qui fa\u00e7onneront...","og_url":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/","og_site_name":"Integral Ad Science","article_published_time":"2025-12-11T10:00:36+00:00","article_modified_time":"2025-12-12T12:58:29+00:00","og_image":[{"width":720,"height":720,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png","type":"image\/png"}],"author":"VANESSA GRENIER","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"VANESSA GRENIER","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/"},"author":{"name":"VANESSA GRENIER","@id":"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42"},"headline":"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire","datePublished":"2025-12-11T10:00:36+00:00","dateModified":"2025-12-12T12:58:29+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/"},"wordCount":489,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png","articleSection":["Brand Safety &amp; Suitability","Ciblage Contextuel","\u00c9tudes","Featured","Open Web","Plateformes Sociales","TV Connect\u00e9e et vid\u00e9o","Visibilit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/","url":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/","name":"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png","datePublished":"2025-12-11T10:00:36+00:00","dateModified":"2025-12-12T12:58:29+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/image-21.png","width":720,"height":720,"caption":"2026 Industry Pulse Report"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/industry-pulse-2026-ce-que-nous-reserve-lavenir-de-lecosysteme-publicitaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Industry Pulse 2026 : ce que nous r\u00e9serve l\u2019avenir de l\u2019\u00e9cosyst\u00e8me publicitaire"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/d91a2fc9b8c61a7f44dbe68619105c42","name":"VANESSA GRENIER","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/325e71ce4964ba30bd44e4094be5d1587e6825a53dbdd6d4579f118578623c91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/325e71ce4964ba30bd44e4094be5d1587e6825a53dbdd6d4579f118578623c91?s=96&d=mm&r=g","caption":"VANESSA GRENIER"},"url":"https:\/\/integralads.com\/fr\/insider\/author\/vgrenierintegralads-com\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/344439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=344439"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/344439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/344392"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=344439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=344439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=344439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}