{"id":346658,"date":"2026-04-13T15:08:04","date_gmt":"2026-04-13T15:08:04","guid":{"rendered":"https:\/\/integralads.com\/?p=346658"},"modified":"2026-04-17T12:28:13","modified_gmt":"2026-04-17T12:28:13","slug":"ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/","title":{"rendered":"Ready, Set, Goal : Capter l&#8217;attention de son audience lors de l&#8217;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u00c0 l\u2019approche de la Coupe du Monde de la FIFA 2026, une chose est certaine : rarement les marques auront eu acc\u00e8s \u00e0 une audience aussi massive\u2026 et aussi volatile. Avec des milliards de spectateurs attendus \u00e0 l\u2019\u00e9chelle mondiale, l\u2019enjeu d\u00e9passe largement la simple visibilit\u00e9. Il s\u2019agit d\u00e9sormais de ma\u00eetriser la qualit\u00e9 m\u00e9dia pour transformer l\u2019attention en performance mesurable.<br>C\u2019est pr\u00e9cis\u00e9ment l\u2019objectif du guide \u201cReady, Set, Goal: Advertiser\u2019s Cross-Channel Playbook\u201d : donner aux annonceurs les cl\u00e9s pour naviguer dans cet environnement \u00e0 haut risque et en tirer un ROI maximal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-une-opportunite-unique-mais-sous-haute-pression\"><br><strong>Une opportunit\u00e9 unique\u2026 mais sous haute pression<\/strong><\/h4>\n\n\n\n<p id=\"h-une-opportunite-unique-mais-sous-haute-pression-lors-de-la-derniere-edition-la-coupe-du-monde-a-genere\">Lors de la derni\u00e8re \u00e9dition, la Coupe du Monde a g\u00e9n\u00e9r\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2,7 milliards de spectateurs en streaming<\/strong><\/li>\n\n\n\n<li><strong>2,2 milliards d\u2019interactions sur les r\u00e9seaux sociaux\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p>En 2026, ces chiffres devraient encore progresser, renfor\u00e7ant un constat simple :<br><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/15.0\/apple-medium\/1f449.png\" alt=\":point_right:\"> l\u2019attention des consommateurs atteint des niveaux records mais la concurrence et les risques aussi.<br>Fraude publicitaire, contenus inadapt\u00e9s, manque de transparence en CTV\u2026 autant de d\u00e9fis qui peuvent rapidement transformer une opportunit\u00e9 en gaspillage m\u00e9dia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pourquoi-telecharger-le-guide\"><strong>Pourquoi t\u00e9l\u00e9charger le guide ?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des <strong>benchmarks ROI<\/strong> d\u00e9taill\u00e9s<\/li>\n\n\n\n<li>Des <strong>frameworks op\u00e9rationnels activables<\/strong> imm\u00e9diatement<\/li>\n\n\n\n<li>Des <strong>cas concrets <\/strong>de marques performantes<\/li>\n\n\n\n<li>Des <strong>m\u00e9thodologies<\/strong> pour optimiser en temps r\u00e9el<\/li>\n<\/ul>\n\n\n\n<p><strong>Conclusion<\/strong><br>Dans un contexte o\u00f9 chaque seconde d\u2019attention est disput\u00e9e \u00e0 l\u2019\u00e9chelle mondiale, la r\u00e9ussite ne d\u00e9pend plus uniquement de la pr\u00e9sence m\u00e9dia.<br><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/15.0\/apple-medium\/1f449.png\" alt=\":point_right:\"> Elle repose sur votre capacit\u00e9 \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00e9liminer le gaspillage,<\/li>\n\n\n\n<li>ma\u00eetriser vos environnements de diffusion,<\/li>\n\n\n\n<li>et transformer chaque impression en impact mesurable.<\/li>\n<\/ul>\n\n\n\n<p>T\u00e9l\u00e9chargez le guide complet ou contactez-nous pour pr\u00e9parer votre strat\u00e9gie d\u00e8s maintenant et tirer pleinement parti de la Coupe du Monde 2026. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019approche de la Coupe du Monde de la FIFA 2026, une chose est certaine : rarement les marques auront eu acc\u00e8s \u00e0 une audience aussi massive\u2026 et aussi volatile. Avec des milliards de spectateurs attendus \u00e0 l\u2019\u00e9chelle mondiale, l\u2019enjeu&#8230;<\/p>\n","protected":false},"author":59,"featured_media":346641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[443,444,450,472,467,463,485,445,459,468],"tags":[],"class_list":["post-346658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-brand-safety-suitability-fr","category-case-studies-fr","category-ciblage-contextuel","category-efficacite-optimisation","category-etudes","category-featured-fr","category-fraude-publicitaire","category-livres-blancs","category-tv-connectee-et-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ready, Set, Goal : Capter l&#039;attention de son audience lors de l&#039;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ready, Set, Goal : Capter l&#039;attention de son audience lors de l&#039;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019approche de la Coupe du Monde de la FIFA 2026, une chose est certaine : rarement les marques auront eu acc\u00e8s \u00e0 une audience aussi massive\u2026 et aussi volatile. Avec des milliards de spectateurs attendus \u00e0 l\u2019\u00e9chelle mondiale, l\u2019enjeu...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T15:08:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T12:28:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Ready, Set, Goal : Capter l&#8217;attention de son audience lors de l&#8217;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde\",\"datePublished\":\"2026-04-13T15:08:04+00:00\",\"dateModified\":\"2026-04-17T12:28:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\",\"articleSection\":[\"Analyses\",\"Brand Safety &amp; Suitability\",\"Case Studies\",\"Ciblage Contextuel\",\"Efficacit\u00e9 &amp; Optimisation\",\"\u00c9tudes\",\"Featured\",\"Fraude publicitaire\",\"Livres Blancs\",\"TV Connect\u00e9e et vid\u00e9o\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/\",\"name\":\"Ready, Set, Goal : Capter l'attention de son audience lors de l'\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\",\"datePublished\":\"2026-04-13T15:08:04+00:00\",\"dateModified\":\"2026-04-17T12:28:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\",\"width\":1200,\"height\":1200,\"caption\":\"FIFA WORLD CUP Advertising Guide - Insider Tile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ready, Set, Goal : Capter l&#8217;attention de son audience lors de l&#8217;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\\\/\\\/integralads.com\\\/fr\\\/insider\\\/author\\\/ias-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ready, Set, Goal : Capter l'attention de son audience lors de l'\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/","og_locale":"fr_FR","og_type":"article","og_title":"Ready, Set, Goal : Capter l'attention de son audience lors de l'\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde","og_description":"\u00c0 l\u2019approche de la Coupe du Monde de la FIFA 2026, une chose est certaine : rarement les marques auront eu acc\u00e8s \u00e0 une audience aussi massive\u2026 et aussi volatile. Avec des milliards de spectateurs attendus \u00e0 l\u2019\u00e9chelle mondiale, l\u2019enjeu...","og_url":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/","og_site_name":"Integral Ad Science","article_published_time":"2026-04-13T15:08:04+00:00","article_modified_time":"2026-04-17T12:28:13+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"Ready, Set, Goal : Capter l&#8217;attention de son audience lors de l&#8217;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde","datePublished":"2026-04-13T15:08:04+00:00","dateModified":"2026-04-17T12:28:13+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/"},"wordCount":312,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","articleSection":["Analyses","Brand Safety &amp; Suitability","Case Studies","Ciblage Contextuel","Efficacit\u00e9 &amp; Optimisation","\u00c9tudes","Featured","Fraude publicitaire","Livres Blancs","TV Connect\u00e9e et vid\u00e9o"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/","url":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/","name":"Ready, Set, Goal : Capter l'attention de son audience lors de l'\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","datePublished":"2026-04-13T15:08:04+00:00","dateModified":"2026-04-17T12:28:13+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","width":1200,"height":1200,"caption":"FIFA WORLD CUP Advertising Guide - Insider Tile"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/ready-set-goal-capter-lattention-de-son-audience-lors-de-levenement-sportif-le-plus-regarde-au-monde\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Ready, Set, Goal : Capter l&#8217;attention de son audience lors de l&#8217;\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/fr\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/346658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=346658"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/346658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/346641"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=346658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=346658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=346658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}