{"id":347480,"date":"2026-07-09T14:15:54","date_gmt":"2026-07-09T14:15:54","guid":{"rendered":"https:\/\/integralads.com\/?p=347480"},"modified":"2026-07-09T14:35:49","modified_gmt":"2026-07-09T14:35:49","slug":"barometre-de-la-qualite-media-2026-etat-des-lieux-de-la-fraude-de-la-visibilite-et-de-la-brand-suitability-en-france","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-2026-etat-des-lieux-de-la-fraude-de-la-visibilite-et-de-la-brand-suitability-en-france\/","title":{"rendered":"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia 2026 : \u00c9tat des lieux de la Fraude, de la Visibilit\u00e9 et de la Brand Suitability en France"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019\u00e9dition annuelle de notre\u00a0<strong>Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia (MQR)<\/strong>\u00a0offre aux professionnels du marketing les indicateurs de r\u00e9f\u00e9rence, les analyses et les conseils pratiques n\u00e9cessaires pour \u00e9valuer la performance de leurs campagnes en digital. Grande nouveaut\u00e9 cette ann\u00e9e : le rapport int\u00e8gre des indicateurs par secteur d&#8217;activit\u00e9 ainsi que les tendances de performance mensuelles \u00e0 son analyse de la qualit\u00e9 m\u00e9dia mondiale et locale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la qualit\u00e9 m\u00e9dia s&#8217;est globalement am\u00e9lior\u00e9e, les donn\u00e9es r\u00e9v\u00e8lent des nuances importantes et c&#8217;est pr\u00e9cis\u00e9ment dans ces nuances que se cachent les risques.<\/p>\n\n\n\n<h4 id=\"h-accedez-au-barometre-de-cette-annee-et-decouvrez-ses-enseignements-cles\" class=\"wp-block-heading\"><strong>Acc\u00e9dez au barom\u00e8tre de cette ann\u00e9e et d\u00e9couvrez ses enseignements cl\u00e9s :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le web mobile display repr\u00e9sente 45 % des impressions\u2026 mais concentre\u00a0<strong>72 % des sites MFA<\/strong>\u00a0(Made for Advertising) et\u00a0<strong>55 % des manquements \u00e0 la Brand Suitability<\/strong>.<\/li>\n\n\n\n<li>La vid\u00e9o surpasse largement le display en mati\u00e8re de visibilit\u00e9, affichant un\u00a0<strong>\u00e9cart positif de 11,8 points<\/strong>, une avance qui se creuse \u00e0 l&#8217;heure o\u00f9 l&#8217;attention s&#8217;impose comme la nouvelle mesure de la performance.<\/li>\n\n\n\n<li>Si la qualit\u00e9 m\u00e9dia s&#8217;est nettement am\u00e9lior\u00e9e \u00e0 l&#8217;\u00e9chelle mondiale, le niveau de risque varie fortement selon les r\u00e9gions, les secteurs et les types de contenus, soulignant ainsi les limites des strat\u00e9gies standardis\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 une \u00e9volution quotidienne des m\u00e9dias digitaux, il est plus que jamais essentiel de s&#8217;appuyer sur des indicateurs de r\u00e9f\u00e9rence fiables. Comparez vos performances et d\u00e9couvrez les leviers d&#8217;action pour vos campagnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ne laissez plus vos budgets m\u00e9dia s&#8217;envoler. D\u00e9couvrez d\u00e8s maintenant comment vos campagnes se situent par rapport aux standards du march\u00e9.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9dition annuelle de notre\u00a0Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia (MQR)\u00a0offre aux professionnels du marketing les indicateurs de r\u00e9f\u00e9rence, les analyses et les conseils pratiques n\u00e9cessaires pour \u00e9valuer la performance de leurs campagnes en digital. Grande nouveaut\u00e9 cette ann\u00e9e : le rapport&#8230;<\/p>\n","protected":false},"author":59,"featured_media":347495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,466,463,485,459,442],"tags":[],"class_list":["post-347480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-mqr-fr","category-etudes","category-featured-fr","category-livres-blancs","category-ressources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia 2026 : \u00c9tat des lieux de la Fraude, de la Visibilit\u00e9 et de la Brand Suitability en France - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-2026-etat-des-lieux-de-la-fraude-de-la-visibilite-et-de-la-brand-suitability-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia 2026 : \u00c9tat des lieux de la Fraude, de la Visibilit\u00e9 et de la Brand Suitability en France\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9dition annuelle de notre\u00a0Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia (MQR)\u00a0offre aux professionnels du marketing les indicateurs de r\u00e9f\u00e9rence, les analyses et les conseils pratiques n\u00e9cessaires pour \u00e9valuer la performance de leurs campagnes en digital. 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