{"id":349375,"date":"2026-08-26T14:22:28","date_gmt":"2026-08-26T14:22:28","guid":{"rendered":"https:\/\/integralads.com\/?p=349375"},"modified":"2026-08-26T14:22:29","modified_gmt":"2026-08-26T14:22:29","slug":"papyrus-lanatomie-dune-fraude-mobile-qui-simule-lengagement-des-utilisateurs","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/papyrus-lanatomie-dune-fraude-mobile-qui-simule-lengagement-des-utilisateurs\/","title":{"rendered":"Papyrus : l&#8217;anatomie d&#8217;une fraude mobile qui simule l&#8217;engagement des utilisateurs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Synth\u00e8se<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;IAS Threat Lab a identifi\u00e9 un nouveau stratag\u00e8me de fraude publicitaire sur mobile, nomm\u00e9 Papyrus. Celui-ci implique un groupe d&#8217;applications de lecture de romans qui mon\u00e9tisent les sessions de lecture des utilisateurs en ex\u00e9cutant une activit\u00e9 de navigation cach\u00e9e en arri\u00e8re-plan. Alors que les utilisateurs pensent simplement lire une histoire, les applications utilisent secr\u00e8tement leur t\u00e9l\u00e9phone pour visiter des sites web, g\u00e9n\u00e9rer des clics et cr\u00e9er un faux engagement en coulisses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix des applications de lecture de romans est au c\u0153ur du mod\u00e8le de mon\u00e9tisation de cette fraude. Contrairement aux applications utilitaires que les utilisateurs ouvrent bri\u00e8vement pour accomplir une t\u00e2che, les applications de lecture sont con\u00e7ues pour des sessions longues et continues. Ces sessions prolong\u00e9es cr\u00e9ent davantage d&#8217;opportunit\u00e9s pour qu&#8217;une activit\u00e9 de navigation en arri\u00e8re-plan parcoure des propri\u00e9t\u00e9s web mon\u00e9tis\u00e9es, permettant au stratag\u00e8me de g\u00e9n\u00e9rer du trafic pendant que l&#8217;utilisateur reste engag\u00e9 sur le contenu visible de l&#8217;application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papyrus s&#8217;appuie sur un vaste r\u00e9seau de propri\u00e9t\u00e9s web con\u00e7ues pour recevoir le trafic des applications associ\u00e9es. IAS a identifi\u00e9\u00a0<strong>plus de 800 domaines<\/strong>\u00a0et\u00a0<strong>pr\u00e8s de 8 000 visiteurs uniques<\/strong>\u00a0associ\u00e9s \u00e0 cette fraude. Ces destinations sont principalement compos\u00e9es de sites de jeux, de blogs, de sites d&#8217;actualit\u00e9s et de domaines dont le contenu est g\u00e9n\u00e9r\u00e9 par IA (GenAI), ce qui refl\u00e8te l&#8217;utilisation continue de propri\u00e9t\u00e9s web synth\u00e9tiques cr\u00e9\u00e9es pour la mon\u00e9tisation plut\u00f4t que pour de v\u00e9ritables audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui rend Papyrus particuli\u00e8rement inqui\u00e9tant, c&#8217;est qu&#8217;il va au-del\u00e0 de la simple g\u00e9n\u00e9ration de trafic cach\u00e9 et manipule activement les indicateurs sur lesquels les acheteurs s&#8217;appuient. Les applications utilisent des modules de clics et de d\u00e9filement (scroll) qui transmettent les interactions de l&#8217;utilisateur vers des\u00a0<em>webviews<\/em>\u00a0(vues web) cach\u00e9es, enregistrant ainsi des clics en arri\u00e8re-plan. Elles re\u00e7oivent \u00e9galement des instructions pour faire d\u00e9filer les pages, gonflant artificiellement les signaux d&#8217;attention et faisant para\u00eetre le trafic plus pr\u00e9cieux aux yeux des acheteurs. Ce risque est apparu clairement lors de l&#8217;analyse d&#8217;IAS :\u00a0<strong>le trafic Papyrus pr\u00e9sentait un taux de clics pr\u00e8s de 25 fois sup\u00e9rieur, un eCPM environ 4 fois plus \u00e9lev\u00e9 et des scores d&#8217;attention sup\u00e9rieurs d&#8217;environ 13 % par rapport au trafic non-Papyrus<\/strong>. En d&#8217;autres termes, le trafic frauduleux n&#8217;\u00e9tait pas seulement faux, il semblait plus attractif que le trafic l\u00e9gitime. Sur la base des taux eCPM observ\u00e9s et d&#8217;une visibilit\u00e9 plus large IAS estime que Papyrus a pu g\u00e9n\u00e9rer\u00a0<strong>pr\u00e8s d&#8217;un million de dollars par mois<\/strong> \u00e0 son apog\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papyrus d\u00e9montre que la fraude par navigateur cach\u00e9 ne se limite pas \u00e0 un seul environnement mobile. Les stratag\u00e8mes qui associent des exp\u00e9riences d&#8217;applications d&#8217;apparence l\u00e9gitime \u00e0 une mon\u00e9tisation dissimul\u00e9e peuvent \u00e9merger partout o\u00f9 les op\u00e9rateurs de fraude trouvent la bonne combinaison d&#8217;attention des utilisateurs, de capacit\u00e9s de navigation int\u00e9gr\u00e9es et de destinations web mon\u00e9tisables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients d&#8217;IAS utilisant l&#8217;\u00e9vitement du trafic invalide (IVT) sont d&#8217;ores et d\u00e9j\u00e0 prot\u00e9g\u00e9s contre Papyrus. L&#8217;IAS Threat Lab a identifi\u00e9 le stratag\u00e8me, et les applications, domaines et noms d&#8217;h\u00f4tes associ\u00e9s sont filtr\u00e9s comme trafic invalide, tant au niveau du ciblage pr\u00e9ventif (avoidance) que de la mesure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Synth\u00e8se L&#8217;IAS Threat Lab a identifi\u00e9 un nouveau stratag\u00e8me de fraude publicitaire sur mobile, nomm\u00e9 Papyrus. Celui-ci implique un groupe d&#8217;applications de lecture de romans qui mon\u00e9tisent les sessions de lecture des utilisateurs en ex\u00e9cutant une activit\u00e9 de navigation cach\u00e9e&#8230;<\/p>\n","protected":false},"author":66,"featured_media":348937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463,485,445],"tags":[],"class_list":["post-349375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","category-featured-fr","category-fraude-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Papyrus : l&#039;anatomie d&#039;une fraude mobile qui simule l&#039;engagement des utilisateurs - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/papyrus-lanatomie-dune-fraude-mobile-qui-simule-lengagement-des-utilisateurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Papyrus : l&#039;anatomie d&#039;une fraude mobile qui simule l&#039;engagement des utilisateurs\" \/>\n<meta property=\"og:description\" content=\"Synth\u00e8se L&#8217;IAS Threat Lab a identifi\u00e9 un nouveau stratag\u00e8me de fraude publicitaire sur mobile, nomm\u00e9 Papyrus. 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