{"id":349687,"date":"2026-09-04T07:20:15","date_gmt":"2026-09-04T07:20:15","guid":{"rendered":"https:\/\/integralads.com\/?p=349687"},"modified":"2026-09-04T07:20:20","modified_gmt":"2026-09-04T07:20:20","slug":"comment-mitsubishi-canada-a-passe-la-vitesse-superieure-en-performance-digitale","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/comment-mitsubishi-canada-a-passe-la-vitesse-superieure-en-performance-digitale\/","title":{"rendered":"Comment Mitsubishi Canada a pass\u00e9 la vitesse sup\u00e9rieure en performance digitale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans la course de fond pour s\u00e9duire les acheteurs de voitures en ligne, de nombreux constructeurs automobiles \u00e9puisent leur budget marketing dans un trafic digital de faible qualit\u00e9. Pour le lancement de son nouvel Outlander 2026, Mitsubishi Canada a choisi de changer de trajectoire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour maximiser l&#8217;impact de sa campagne publicitaire, la marque s&#8217;est associ\u00e9e \u00e0 Integral Ad Science (IAS). Ensemble, ils ont test\u00e9 une strat\u00e9gie de ciblage automatis\u00e9e enti\u00e8rement bas\u00e9e sur la&nbsp;<strong>qualit\u00e9 m\u00e9dia<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les conclusions de cette \u00e9tude comparative sont sans appel : prioriser la qualit\u00e9 des impressions propulse l&#8217;efficacit\u00e9 des campagnes marketing \u00e0 la vitesse sup\u00e9rieure.&nbsp;Notre dernier barom\u00e8tre r\u00e9v\u00e8le des indicateurs de performance cl\u00e9s&nbsp;&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>-82 %<\/strong>\u00a0de risque de marque (<em>brand safety<\/em>\u00a0et contextes inappropri\u00e9s)<\/li>\n\n\n\n<li><strong>+33 %<\/strong>\u00a0de taux de clic (CTR)<\/li>\n\n\n\n<li><strong>+15 %<\/strong>\u00a0d&#8217;am\u00e9lioration du taux de conversion (clics vers visites)<\/li>\n\n\n\n<li><strong>-4 %<\/strong>\u00a0sur le co\u00fbt par visite (CPV)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00eat \u00e0 soulever le capot ?<\/strong><br>D\u00e9couvrez comment Mitsubishi a combin\u00e9 ciblage automatis\u00e9 et optimisation de la s\u00e9curit\u00e9 en temps r\u00e9el pour devancer ses concurrents et maximiser son retour sur investissement (ROI) publicitaire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans la course de fond pour s\u00e9duire les acheteurs de voitures en ligne, de nombreux constructeurs automobiles \u00e9puisent leur budget marketing dans un trafic digital de faible qualit\u00e9. Pour le lancement de son nouvel Outlander 2026, Mitsubishi Canada a choisi&#8230;<\/p>\n","protected":false},"author":59,"featured_media":349391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,444,450,467,442],"tags":[],"class_list":["post-349687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-brand-safety-suitability-fr","category-case-studies-fr","category-efficacite-optimisation","category-ressources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment Mitsubishi Canada a pass\u00e9 la vitesse sup\u00e9rieure en performance digitale - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/comment-mitsubishi-canada-a-passe-la-vitesse-superieure-en-performance-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Mitsubishi Canada a pass\u00e9 la vitesse sup\u00e9rieure en performance digitale\" \/>\n<meta property=\"og:description\" content=\"Dans la course de fond pour s\u00e9duire les acheteurs de voitures en ligne, de nombreux constructeurs automobiles \u00e9puisent leur budget marketing dans un trafic digital de faible qualit\u00e9. 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