In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.
IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.
Improve campaign effectiveness and grow your brand with multimedia classification IAS has partnered with IRIS.TV to announce Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand suitability measurement for CTV, powered by IAS’s multimedia classification...