After a full schedule traversing the Croisette, you made it! You broke your daily step record. You signed that verification deal aboard a yacht. There is sand everywhere. And what a week it has been! We hope you’ve enjoyed our daily recaps. Here is this year’s final briefing, thanks for reading along. Au revoir for now!
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
If you’ve made it this far, there’s a pretty good chance you’ve been exposed to this year’s collective conversation surrounding creativity and how to protect it. Much like a good rosé, it seems we all agree that amazing creative is a terrible thing to waste. Just repeat after me: “le sujet du jour a Cannes c’est la brand safety”.
If you’re a seasoned Cannes aficionado then you’ll have had a good time in meetings and panels yesterday. If this is your first year, you may be reading this with an aspirin and a large bottle of water after an evening of solid networking. But today is a new day! The sun is shining, the yachts are swaying and we have all been firmly reminded of the importance of SPF 30. Let’s have a great day three, but first here are some highlights from the last 24 hours of Cannes.
In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the U.S. digital market, as well as highlights from around the globe, based...
Major automaker drives campaign efficiency and performance with a single brand safety, viewability, and ad fraud transparency solution. Read the case study.
Recently, we presented the results of the latest Media Quality Report for H1 2017. We were impressed by the number of insightful questions asked around the topic of ad fraud. Unfortunately, we were unable to respond to every inquiry during the broadcast. In this article, we address some of those questions.