As advertisers attempt to capitalize on the growing space, they continue to struggle with in-app measurement and verification. Enter the OM SDK: the hero of in-app environments that allows for transparency, optimization, and monetization on mobile.
The second wave of our Streaming Wars study showed that the more consumers stay at home, the more they're streaming content. Check out the biggest highlights from our Streaming Wars study.
In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to come in 2020.
2019 was an exciting year for IAS, filled with big changes and pivotal wins taking shape for our team. After celebrating our 10th birthday as a company, we’re heading into the next decade of IAS with our eyes set on the future of digital advertising technology. But while the last few days of the year are still underway, we’re holding onto the 19 best memories that we made in 2019.
As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer's opinion?
Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.