This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the brand safety crisis.
Impressions alone don’t create impact, time-in-view does. LifeLock neededt to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum number of online conversions.
A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...
For many, bid caching is a problem that seemingly came out of nowhere, raising alarm bells across the industry. There are several tools, however, that can be used to address the varying implications for both publishers and advertisers. Learn what you can do to protect yourself.