Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.
Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.
Returns can take a big bite out of retailers' holiday profits. Learn to take advantage of lower fraud and higher viewability in early January to launch a digital campaign that will take the sting out of returns week.
Invalid traffic costs the US digital marketing industry$4.6 billion every year. This traffic comes in two flavors: General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) learn the extent to which each will impact your campaign.
In the beginning, there was the banner but today's digital advertising ecosystem has changed with the rise of social media platforms. Learn how marketers can close the loop on digital campaigns by embracing the power of social and third-party verification.