Gabrielle Trovato, Author at Integral Ad Science

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

Events & Videos

IAS joins Brand Innovators Kickoff Summit

2022 Brand Innovators Kickoff Summit: Setting the Stage for 2022 This year at the Brand Innovators 2022 Kickoff Summit, IAS had the pleasure of hosting a fireside chat with Ally’s Chief Marketing Officer, Andrea Brimmer. If you weren’t able to...

January 14, 2022

Brand Safety & Suitability Events & Videos Proprietary Platforms

Watch On-Demand: Power Your Brand Safety with TikTok and IAS

With increased engagement and ad spend on entertainment platforms, marketers need to ensure they have the transparency and granular controls to protect their brand’s reputation. Cue the IAS and TikTok partnership. A platform with a user experience proven to capture...

December 15, 2021

Contextual Targeting Events & Videos Programmatic

IAS Returns to Advertising Week LATAM

Focus on Contextual Targeting Integral Ad Science is focusing on contextual targeting to address the growing needs of the ever-changing digital ad landscape. IAS research has shown that when asked, consumers prefer contextually relevant ads. But, how can brands harness...

November 23, 2021

Brand Safety & Suitability Events & Videos

IAS Returns to The 614 Group Brand Safety Summit

Setting a Course for Context: Driving advertising outcomes with a purpose-first mentality Advertisers know that the best virtual engagements prioritize meaningful connections through the screen. But it takes more than just strong messaging to make an impact with consumers. How...

November 4, 2021

Contextual Targeting Featured Programmatic Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 3, 2021

Brand Safety & Suitability Contextual Targeting Events & Videos Programmatic

Watch On-Demand: Cutting to Contextual Targeting

As the impending deprecation of third party cookies looms closer, Contextual Targeting has taken center stage, and nowhere is it more relevant than in Programmatic buying. To fit the growing needs of the ever-changing digital ad landscape, we are re-evaluating...

May 27, 2021

Our Partners

IPONWEB

IPONWEB is a global leader and pioneer in building programmatic technology and infrastructure. Its new DSP offering, BidCore, is designed for media buyers who require greater flexibility and customization controls from their trading platform.

May 25, 2021

Our Partners

LinkedIn Marketing Solutions is the most effective platform for marketers to engage with the professional audiences that matter most to their business. Their suite of tools helps businesses reach, engage, and convert their professionals at scale.

May 19, 2021

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Author: Gabrielle Trovato

Quick Bytes: Quality Path Optimization for Programmatic Transparency

IAS joins Brand Innovators Kickoff Summit

Watch On-Demand: Power Your Brand Safety with TikTok and IAS

IAS Returns to Advertising Week LATAM

IAS Returns to The 614 Group Brand Safety Summit

Holiday Shopping Habits Unwrapped

Watch On-Demand: Cutting to Contextual Targeting

IPONWEB

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