In 2019, brands and marketers agreed that transparency within social platforms would have an impact on their media budget. In 2020, they changed their minds. Despite remaining concerns around transparency levels, how the industry is approaching the challenge has shifted.
Last month, news broke that ads from 108 brands ran on YouTube videos that contained misinformation about climate change. With IAS, brands can proactively protect against unsuitable content by leveraging our YouTube Verification solution.