We're proud to receive the first-ever Media Rating Council (MRC) accreditation of viewable impressions on CTV. This respected accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments.

By Jeremy Kanterman, Vice President of Research & Insights, IAS Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has...