Your holiday campaign insights, unwrapped
Our analysts studied media quality trends over Q4 2015 to help the industry understand what to expect in the coming weeks as holiday advertising efforts ramp up.
Author: IAS Team
Ad fraud: the essentials
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address.
The bot papers: Avireen
David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.
IAS Viewability Breakfast: science behind the standards
Mitch Weinstein, SVP Ad Operations at IPG Mediabrands kicked off the IAS Viewability Breakfast in New York City on September 21st, 2016. In this video, he discusses the value of time in view, how viewability leads to brand metrics, and new...
IAS Viewability Breakfast: panel discussion
Moderated by Jim Egan, VP Publisher Development at IAS, with panelists from IPG, GroupM, The Guardian, and Business Insider, this panel discusses viewability challenges from both the buy and sell side.
IAS Viewability Breakfast: eliminating wasted impressions, automated
Dave Marquard, VP of Product, Publisher Solutions discussed the future of inventory targeting and IAS Publisher Optimization solutions at the IAS Viewability Breakfast in New York City.
Viewability and ad effectiveness: what publishers need to know
While we know that viewability is important – after all, if the ad doesn’t have the chance to be seen, then that’s truly a wasted impression – we had yet to see the scientific correlation with actual ad effectiveness measures. That’s why we partnered with the IPG Media Lab and Cadreon to conduct a large-scale scientific research study, to quantify the relationship between viewability and brand metrics. This research also investigated other optimization scenarios that could help elevate the impact of ads at lower levels of viewability. Although the study is not meant to rewrite existing standards, it serves as a guide to advertisers and publishers alike regarding how best to make ads more effective given viewability standards.
Problematic programmatic: Getting to grips with pre-bid technology
With the UK’s investment in programmatic set for double digit growth, pushing spend towards £2.5 billion in 2016, it’s no surprise the demand for greater transparency and highly viewable, bot-free and brand-safe impressions within the programmatic ecosystem is at an all-time high.
A brave new media quality world
Victoria Chappell, marketing director EMEA, Integral Ad Science, outlines the initiatives lighting the way towards a brave new world of improved quality and effectiveness in digital campaigns.