Integral Ad Science’s Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. IAS processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad and representative level, across multiple media quality metrics: TRAQ (TRue Advertising Quality), Brand Risk, Viewability, Ad Fraud, and enhanced video metrics.
https://youtu.be/AQhitaSlI14 Moderated by: Terry Cohen, SVP of Media & Media Research, 4A’s Panelists: Carol Chung, SVP, Media Technology, Digitas Rachel Herskovitz, Manager, Global Media, American Express Ari Bluman, Chief Digital Investment Officer, North America, GroupM
Ninety percent of ad tech is just matching IDs to strings. Or that’s how it feels some days. One of the joys of working in ad tech is getting to interact with so many other companies. But the price is you must somehow map your company’s IDs to everyone else’s IDs. How do Company A and Company B know they’re talking about the same cookie, device or designated market area?
Digital ad fraud. It touches everyone in the online industry, and therefore it has become one of the most talked about topics in digital advertising. The IAB, the ANA, and the 4As are on a mission to fight it, yet very...