Kelly Kauffmann, Author at Integral Ad Science

IAS & Twitter launch Tweet-level brand safety insights

IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability measurement. There are 229 million active Twitter users worldwide. That’s 229 million potential opportunities for brands to connect with consumers. But with thousands of Tweets sent every second, how can marketers sift through the volume and noise to determine their ads are appearing in suitable environments?

January 26, 2023

IAS talks value-first targeting at AdWeek NexTech

Contextual Targeting Events & Videos

IAS talks value-first targeting at AdWeek NexTech

Value-First Targeting: How context keeps your brand’s goals at the forefront We’re entering a new era of targeting. As the deprecation of cookies looms, alternative audience targeting strategies have emerged. Contextual targeting, perhaps the most sophisticated tactic of them all,...

January 14, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?

January 10, 2023

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Mobile & In-App

Health & beauty retailer exceeds benchmarks with IAS

Guardian surpasses Singapore’s benchmarks with media quality across campaigns The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal...

December 21, 2022

Ad Fraud Audio Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 16, 2022

Driving Outcomes with Viewability & Attention

CTV & Video Featured Research Viewability

Driving Outcomes with Viewability & Attention

Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is there a way for marketers to optimize digital ad campaigns for amplified attention? Download the research to find out.

November 22, 2022

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Efficiency & Optimization Featured Programmatic Research

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both quality and cost efficiency?

November 16, 2022

Driving Campaign Performance for Major Thailand Advertiser

Case Studies Contextual Targeting

Driving Campaign Performance for Major Thailand Advertiser

Major advertiser drives campaign performance with Context Control Targeting The challenge: OMG was tasked with meeting a major Thailand advertiser’s KPIs, driving campaign awareness, maximizing clicks, and increasing new users to a major government website — all without the use...

November 2, 2022

Navigating your advertising strategy this election season

Contextual Targeting Mobile & In-App Programmatic

Navigating your advertising strategy this election season

Target relevant content, protect your brand, and support quality journalism this election cycle Election season is upon us. And with online traffic expected to surge during this political cycle, misinformation and fake news will pose a greater threat than usual...

November 2, 2022

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Author: Kelly Kauffmann

IAS & Twitter launch Tweet-level brand safety insights

IAS talks value-first targeting at AdWeek NexTech

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Health & beauty retailer exceeds benchmarks with IAS

The 2023 Industry Pulse

Driving Outcomes with Viewability & Attention

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Driving Campaign Performance for Major Thailand Advertiser

Navigating your advertising strategy this election season

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