Kelly Kauffmann, Author at Integral Ad Science

Meta Opens Feed to Third-Party Brand Safety and Suitability Verification

IAS is excited to share Meta’s announcement that they will be launching brand safety and suitability verification on Feed. The announcement shares Meta will work with an alpha partner for the initial stage of development and should testing be successful,...

October 4, 2022

Brand Safety & Suitability CTV & Video Events & Videos Programmatic

IAS & Diageo talk media quality and transparency

How brands can champion connection to their consumers Transparency has become a critical piece in marketing strategies. As a global leader in beverage alcohol, Diageo relies on full visibility into where their ads are being served to ensure they’re reaching...

October 1, 2022

Contextual Targeting CTV & Video Featured Mobile & In-App Research

Unwrapping Context this Holiday Season

As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads they see as they shop. So how can marketers optimize holiday ad campaigns to influence consumer purchase decisions?

September 29, 2022

CTV & Video Featured Media Quality Reports Mobile & In-App

Media Quality Report: 17th Edition

In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.

September 14, 2022

Contextual Targeting CTV & Video Featured Mobile & In-App Research

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability

Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too.

September 7, 2022

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Contextual Targeting Featured Research

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Data privacy is experiencing a major evolution. In fact, online privacy is a growing concern for consumers too, with 67% saying they’re more vigilant than ever when it comes to their data.

August 22, 2022

Back-to-School Advertising Agenda: How context impacts the online consumer shopping experience

Contextual Targeting Featured Research

Back-to-School Advertising Agenda: How context impacts the online consumer shopping experience

It’s not just students who are excited about the back-to-school season — the outlook for marketers is positive too. With U.S. sales expected to reach more than $67 billion this year, the back-to-school season offers massive opportunities for marketers looking to connect with their target audiences.

August 11, 2022

Ad Fraud Brand Safety & Suitability Case Studies Viewability

Danone Increases Media Efficiency with Quality Impressions

Danone’s global partnership with IAS improves media quality and efficiency across the board Danone, a leading food and beverage company, established a goal to ensure quality and efficiency across their digital media efforts worldwide. To accomplish this, Danone instated IAS’s...

August 9, 2022

IAS & Mediaocean automate end-to-end campaign creation

Efficiency & Optimization Featured Insights Programmatic

IAS & Mediaocean automate end-to-end campaign creation

Experience end-to-end campaign efficiency. As part of this partnership, IAS and Mediaocean now provide advertisers with a simplified campaign creation and reconciliation process through IAS Signal and Mediaocean Prisma buyer workflow.

August 1, 2022

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Author: Kelly Kauffmann

Meta Opens Feed to Third-Party Brand Safety and Suitability Verification

IAS & Diageo talk media quality and transparency

Unwrapping Context this Holiday Season

Media Quality Report: 17th Edition

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Back-to-School Advertising Agenda: How context impacts the online consumer shopping experience

Danone Increases Media Efficiency with Quality Impressions

IAS & Mediaocean automate end-to-end campaign creation

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