In the second wave of our contextual advertising research, we explore how consumers define the quality of ad environments. We found that the way consumers think about ad environment quality depends on the advertising vertical. In fact, consumers weigh quality...
IAS hosted the first Context Control Summit last week to discuss contextual marketing and the ever-changing 2020 digital ecosystem. With news stories about COVID, global social injustices, and election season, brands have had a difficult time finding suitable environments.
Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season....
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.
They say good business is all about who you know, and IAS is proud to know Will Luttrell: our friend and former IAS co-founder, and current Amino Payments co-founder. Greg MacDonald, VP Ad Marketplace Partnerships at Verizon Media Group, and IAS CEO Lisa Utzschneider recently spent some time talking to Will about our new IAS + Amino partnership product Total Visibility. Given our shared history and mutual commitment to transparency within the industry, it only made sense for IAS and Amino Payments to come together to provide an innovative product that gives clients control over their programmatic spend and financial transparency into their media quality throughout the advertising path.
In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.
In the wake of fake news and misinformation, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free press as a whole, but this recent shift in behavior by advertisers is causing a ripple effect throughout the publishing industry and shaking the very foundation of our democracy.
In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.