Author: Miranda Ashton
A “face-to-face” with Will Luttrell
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Efficiency & OptimizationInsightsProgrammatic

A “face-to-face” with Will Luttrell

They say good business is all about who you know, and IAS is proud to know Will Luttrell: our friend and former IAS co-founder, and current Amino Payments co-founder. Greg MacDonald, VP Ad Marketplace Partnerships at Verizon Media Group, and IAS CEO Lisa Utzschneider recently spent some time talking to Will about our new IAS + Amino partnership product Total Visibility. Given our shared history and mutual commitment to transparency within the industry, it only made sense for IAS and Amino Payments to come together to provide an innovative product that gives clients control over their programmatic spend and financial transparency into their media quality throughout the advertising path.
June 17, 2020
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Total Visibility: Media transparency in the era of efficiency
https://secure.gravatar.com/avatar/20df2dba7951eb3fcf9e6714539f8451?s=80&d=mm&r=g
ProgrammaticWebinars & Videos

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.
June 12, 2020
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Free Press, Advertising, and the Future of Democracy
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Brand Safety & SuitabilityInsightsWebinars & Videos

Free Press, Advertising, and the Future of Democracy

In the wake of fake news and misinformation, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free press as a whole, but this recent shift in behavior by advertisers is causing a ripple effect throughout the publishing industry and shaking the very foundation of our democracy.
April 30, 2020
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H2 2019 Media Quality Report
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Media Quality ReportsResearch

H2 2019 Media Quality Report

In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.
April 1, 2020
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