Miranda Ashton, Author at Integral Ad Science

IAS Deepens Efficient Tag Management with Innovid

Save time to focus on quality campaign performance with Automated Tag for Innovid Experience automation in seconds with IAS’s Automated Tag for Innovid. With this expanded partnership, advertisers can now automatically wrap display tags in Innovid’s platform without ever leaving...

September 20, 2022

Brand Safety & Suitability Events & Videos Publisher

Watch On-Demand: A Critical Relationship – Advertisers and the Press

Advertisers and news platforms have a dynamic, long-standing relationship – and for good reason. Brands have historically played a critical role in supporting media, and, ultimately, free press. However, in the wake of increasingly widespread misinformation and fake news, some...

April 1, 2022

IAS chosen as an NBCUniversal Certified Measurement Partner

CTV & Video Featured

IAS chosen as an NBCUniversal Certified Measurement Partner

IAS is thrilled to announce that we have been chosen as an NBCUniversal Certified Measurement Partner. This certification is a major step forward for the industry, as IAS and NBCUniversal work together to evolve media measurement by building an increasingly unified, interoperable, and cross-screen measurement framework.

March 22, 2022

Brand Safety & Suitability Featured Proprietary Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

September 30, 2021

Brand Safety & Suitability Research

How do consumers define the quality of ad environments?

In the second wave of our contextual advertising research, we explore how consumers define the quality of ad environments. We found that the way consumers think about ad environment quality depends on the advertising vertical. In fact, consumers weigh quality...

December 11, 2020

Insights

What to expect: 2020 Holiday shopping

Did you know that only 2% of holiday shoppers plan to shop exclusively in stores this season? Amidst coronavirus, the holiday shopping trends this season are going to be a bit different than what we’re used to.

October 29, 2020

Events & Videos

Context Control Summit Recap

IAS hosted the first Context Control Summit last week to discuss contextual marketing and the ever-changing 2020 digital ecosystem. With news stories about COVID, global social injustices, and election season, brands have had a difficult time finding suitable environments.

October 22, 2020

Research Walkthrough: Giving season goes digital

Channels CTV & Video

Research Walkthrough: Giving season goes digital

Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season....

September 23, 2020

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Proprietary Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.

August 19, 2020

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Author: Miranda Ashton

IAS Deepens Efficient Tag Management with Innovid

Watch On-Demand: A Critical Relationship – Advertisers and the Press

IAS chosen as an NBCUniversal Certified Measurement Partner

Introducing IAS pre-bid brand safety on TikTok

How do consumers define the quality of ad environments?

What to expect: 2020 Holiday shopping

Context Control Summit Recap

Research Walkthrough: Giving season goes digital

IAS now offers viewability and invalid traffic measurement across Pinterest

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