They say good business is all about who you know, and IAS is proud to know Will Luttrell: our friend and former IAS co-founder, and current Amino Payments co-founder. Greg MacDonald, VP Ad Marketplace Partnerships at Verizon Media Group, and IAS CEO Lisa Utzschneider recently spent some time talking to Will about our new IAS + Amino partnership product Total Visibility. Given our shared history and mutual commitment to transparency within the industry, it only made sense for IAS and Amino Payments to come together to provide an innovative product that gives clients control over their programmatic spend and financial transparency into their media quality throughout the advertising path.
In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.
In the wake of fake news and misinformation, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free press as a whole, but this recent shift in behavior by advertisers is causing a ripple effect throughout the publishing industry and shaking the very foundation of our democracy.
In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.
Last week, IAS released “Consumers on Coronavirus: Ad Adjacency Considerations” to explore how consumer perception of advertisements has changed in the midst of the current global coronavirus situation. As an immediate follow-up, we’ve extended upon the initial study to better understand marketer perception amid the current situation. This study uncovers how marketers are reacting to ads that appear adjacent to coronavirus coverage as the unprecedented situation unfolds day-by-day.
In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers to identify new ways to gain from previously unmonetized inventory and maximize yield, all while maintaining the inventory quality that your advertisers care about most.
At IAS, we surveyed industry experts about the trends, challenges, and technologies that will propel the digital ecosystem into the new frontier of advertising. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing trajectories in the upcoming year.
IAB Canada hosted a webinar with our team to discuss the Halo Effect Study. In the webinar IAS Product Marketing Director, Rossmary Gil, explains the impact of ads viewed in high quality vs. low quality environments, concluding that high quality environments matter to consumers.