The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss U.S. media quality brand safety benchmarks from the U.S. and around the globe. H2 2017, saw many headlines lauding the challenges brands face in ensuring their advertising appears in safe environments and adjacent to risk-free content.
Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We teamed up with MoPub for a webinar to help you understand the quality of mobile inventory, and learn new tactics to invest and measure your brand dollars.
The stakes are high for digital publishers who will see increased spending matched with increased scrutiny from regulators during midterm season. In our webinar “Navigating Midterm Election Advertising” we spoke to publishers about how to meet regulatory requirements, package PMPs, and optimize their content for political advertisers.
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.
In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.