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Author: Tori Stapleton
IAS expands media quality solutions for in-game media buys
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FeaturedInsightsMobile & In-AppViewability

IAS expands media quality solutions for in-game media buys

To bring transparency to in-game advertising, IAS is partnering with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries. Through this partnership, marketers can now maximize media quality with best-in-class campaign reporting.
December 15, 2022
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Perfecting Your Supply Path: The expansion of SPO
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Efficiency & OptimizationProgrammaticResearch

Perfecting Your Supply Path: The expansion of SPO

After years of growing adoption, programmatic advertising has accelerated to the forefront of media buying. However, lack of visibility into supply path costs and media quality still remain top-of-mind for ad buyers.  In our latest research, IAS partnered with IPSOS to survey digital...
December 7, 2021
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H1 2021 Media Quality Report
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FeaturedMedia Quality ReportsResearchResources

H1 2021 Media Quality Report

Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.
October 19, 2021
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The Context Effect, research on contextual targeting
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Contextual TargetingResearch

The Context Effect, research on contextual targeting

Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual targeting. IAS research has demonstrated that when asked, consumers actually prefer contextually relevant ads.  But what role does contextual matching play in the advertising experience…...
September 17, 2021
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Case Study: OMD Saves Time Tagging with IAS
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Case StudiesEfficiency & OptimisationEfficiency & Optimization

Case Study: OMD Saves Time Tagging with IAS

The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.
September 16, 2021
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Watch on-demand: Breaking up with cookies
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Contextual TargetingEvents & VideosResourcesTopics

Watch on-demand: Breaking up with cookies

It might seem like cookies were made for digital advertising, but when it comes to the perfect match, we promise there are plenty of other fish in the sea. Like any breakup, the road to recovery includes some challenges, and...
February 25, 2021
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Discover the Power in Channel Science
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Brand Safety & SuitabilityCTV & VideoEvents & VideosProprietary Platforms

Discover the Power in Channel Science

A powerful, one-stop solution for YouTube advertising, Channel Science combines four solutions into one: brand safety and suitability, contextual targeting, performance optimization and reporting for YouTube advertisers.
October 5, 2020
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