IAS helps advertiser achieve higher conversions and lower cost-per-action
Merkle | DWA, a global media and marketing agency, had an advertiser client that wanted to focus on their YouTube strategy. The advertiser established a goal of keeping their cost-per-actions (CPA) low while also ensuring brand safety and suitability on YouTube.
In order to drive performance and improve the advertiser’s return-on-ad-spend, Merkle | DWA implemented IAS’s Channel Science as a one-stop shop for brand suitability, contextual targeting, performance optimization, and reporting.
Through Channel Science, the advertisers achieved:
- 100% brand safety reported throughout the campaign
- 50% increase in conversions when looking at average conversions per month
- 40% decrease in CPA compared to previous competitive solution
Thanks to IAS’s Channel Science, Merkle | DWA’s client experienced improvements across their entire YouTube strategy. Download the case study to see what Channel Science can do for your brand.