Pinterest’s mission is to bring everyone the inspiration to create a life they love.
People come to Pinterest to plan their future, shop, and find ideas from the brands and creators they love. Pinners run billions of searches every month looking for inspiration, have saved more than 300 billion Pins and created more than 6.7 billion boards. Since people naturally use Pinterest in this way, businesses can authentically deliver content that’s relevant and ads are often welcomed as additive and not intrusive.
This means that Pinterest offers businesses an opportunity to reach their audience before they’ve made up their mind in a safe and positive environment. In fact, 95% of Pinners state that Pinterest inspires them/gives them ideas for their life and 91% state Pinterest helps them achieve their goals. 89% of Pinners even used Pinterest for inspiration in a recent purchase.
Pinterest is, and will continue to invest in enhancements that help Pinners go from inspiration to action, and enable businesses to reach Pinners based on their interests, intent, and engagement on Pinterest.