If you’ve been spending hours on YouTube lately, you’re not alone. In the past 12 months, YouTube estimates audiences have viewed more than 4 billion hours — and that’s just for “how-to” videos. So how can advertisers efficiently connect with these engaged audiences? IAS and Channel Factory have partnered to provide the solution: Channel Science.
A powerful, one-stop solution for YouTube advertising, Channel Science combines four solutions into one: brand safety and suitability, contextual targeting, performance optimization and reporting for YouTube advertisers. Together, IAS and Channel Factory give marketers increased efficiency by investing in media that minimizes ad waste.
Watch our on-demand webinar to hear more about the partnership and the power of collaboration.
- Sarah Elliott, VP, Global Product Marketing, IAS
- Mike Kim, VP Product Management, IAS
- Jenny Chau, SVP Strategy and Client Operations, Channel Factory
- Lauren Douglass, SVP Global Marketing, Channel Factory